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FTMBA2021_II Sustainable Entrepreneurship and New Business Development

Kurs ID
Art des Kurses
FS 2021
Dr. Monika Hauck
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
This workshop is designed for students who are interested in the environmental and social challenges our society and planet are facing today and how these developments are influencing the established businesses and the business models of the future.

The goal of the workshop is to motivate future leaders to integrate social and environmental issues from the first day, when launching new business projects in the corporate context or founding new ventures on their own. The workshop aims to show that profit-making can and should be in symbiosis with the environment and society right from the start (people, planet, profit). Indeed, there is rising consumer interest in the brands, which serve a social purpose - a development, which offers interesting opportunities for new business formation.

With a special focus on food and fashion industries, this workshop lies at the intersection between Corporate Social Responsibility and Social Entrepreneurship topics. Representatives from established organizations and startups will contribute the course and engage its participants in a practical as well as philosophical discussion.

Key themes of the course:

  • Sustainable Development Goals
  • Social Entrepreneurship
  • Open & Collaborative Innovation
  • Circular Economy
  • Sharing Economy
  • Social Movements
  • Impact Finance

Teaching and learning methods:

  • In-class lectures covering the main theoretical frameworks
  • Guest talks by startup founders and corporate managers from fashion and food industries
  • Case studies and in-class discussion
  • Visit at a local “zero waste” shop
Date Time
Wednesday, 30.06.2021 09:45 - 17:00
Thursday, 01.07.2021 09:45 - 17:00
Shedding more light on the business and globalization influence on the world's climate and social crisis. Understanding key technological and cultural forces driving today’s economy and their application in the social sector.
No prior readings or preparation is required. During the class, we will refer to the following books and articles. Books:Unfuck the Economy: Eine neue Wirtschaft und ein besseres Leben für alle, by Waldemar Zeiler&Katharina Höftmann Ciobotaru (2020)A History of the World in Seven Cheap Things: A Guide to Capitalism, byRajeev Charles Patel & Jason W. Moore(2020)Post Corona: From Crisis to Opportunity, by Scott Galloway (2020)Lean Impact: How to Innovate for Radically Greater Social Good, by Ann Mei Chang & Eric Ries (2018)21 Lessons for the 21st Century, by Yuval Noah Harari (2018)Theory U: Leading from the Future as It Emerges, by Otto Scharmer & Peter Senge (2016)The Circular Economy: A User’s Guide, by Walter R Stahel (2019)A Good Disruption: Redefining Growth in the Twenty-First Century, by Martin Stuchtey & Per-Anders Enkvist (2017)The Fourth Industrial Revolution, by Klaus Schwab (2017)New Power: How It's Changing The 21st Century - And Why You Need To Know, by Jeremy Heimans & Henry Timms (2018)Fashionopolis: The Price of Fast Fashion – and the Future of Clothes, by Dana Thomas (2019)Rise and Resist, by Clare Press (2018)Industry Reports:Stanford Center for Social Innovation: Blockchain for Social Impact, moving beyond the HypeOliver Wyman, Supporting the circular economy transition 2018BoF & McKinsey & Company: The State of Fashion 2020Fashion Revolution Consumer Survey 2020Research & Cases:From collaborative community to competitive market: the quest to build a crowdsourcing platform for social innovation, R&D Management Journal, by Thomas Kohler & Henry Chesbrough (2019)Social Movement as a Stilmuli for Open Innovation, the Case of Fashion Revolution, by Monika Hauck & Henry Chesbrough (2019)Sustainability Through Open Innovation: Carlsberg and the Green Fiber Bottle, by Henry Chesbrough, Marcel Bogers & Robert Strand (2018)Patagonia, by Ramon Casadesus-Masanell, Hyunjin Kim & Forest L. Reinhardt (2010)
In-class lectures covering the main theoretical frameworks.
Guest talks by startup founders and corporate managers from fashion and food industries.
Case studies and in-class discussion.
Visit at a local “zero waste” shop.
None, participation is sufficient
No prior skills required. Just motivation, open mind and heart, and of cause some entrepreneurial drive!
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