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FTMBA2024 Workshop Consulting Management in the New Normal

Over the last fifty years, management consulting has not only been proven as a powerful approach to solve complex non-ordinary business problems, management consulting has become an often admired global service industry with global multi-billion $ corporations like McKinsey, BCG, PwC or Accenture and a long tail of specialized functional and national players. Indeed, the profession has become a highly attractive working ground for top students at business schools and beyond.
Kurs ID
WS019
Art des Kurses
FT MBA LV
Wochenstunden
1,33
Semester
FS 2024
Vortragssprache
Englisch
Vortragende/r
Prof. Dr. Jürgen Ringbeck
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
Over the past fifty years, management consulting has not only proven to be a powerful approach to solving complex, non-everyday business problems, but it has also evolved into an often-admired global service industry, with multi-billion dollar global firms such as McKinsey, BCG, PwC or Accenture, as well as a variety of specialized functional and national players. Indeed, the profession has become an extremely attractive field of work for top students in business schools and beyond. The course begins by providing an introduction to the essential elements of management consulting and its industry structure.

Management consulting has driven innovation in management principles and tools since its inception in the early 20th century. Many famous frameworks and tools of strategic and functional management have been developed by leading consulting firms (e.g. BCG matrices). The course introduces a specific framework (capability-based strategy) and an industry use case (low-cost airlines), allowing students to gain personal experience. 

 

The consulting industry is experiencing a new heyday driven by several megatrends: Technological change, intersecting geopolitical crises, health crisis and climate change. These trends are creating a "new normal" business environment for companies and are currently transforming management consulting.

This course therefore also focuses on the questions: What are the new key challenges and expectations for consulting firms and consultants in the future? What questions will consultants have to answer for their clients? And what will the industry structure and day-to-day business look like? 

After an introduction to these "new normal" topics, students will have the opportunity to visit PWC Strategy& in Düsseldorf, receive a first-hand introduction to one of the current key topics and work on a specific case study.

Date Time
Wednesday, 10.04.2024 09:00 - 18:15
Thursday, 11.04.2024 09:00 - 18:15
This course gives an introduction into the consulting industry and its core methods and tools. It highlights key frameworks and raises new perspectives of management consulting with a focus on strategy and digital transformation. Students have the chance to try out selected tools in a case study.
In order to make this workshop as interactive and engaging as possible, students will be asked to read the articles from the prereading list below: Christensen, C. M., Wang, D., & van Bever, D. (2013). Consulting on the Cusp of Disruption. Harvard Business Review, 1-10.Leinwand, P., & Mainardi, C. (2010). The Coherence Premium. Harvard Business Review, 1-6.Turner, A. N. (1982). Consulting is More Than Giving Advice. Harvard Business Review, 120-128.
Interactive (hybrid) teaching

Case study analysis and presentation

On-side company visit

Guest lecture and discussion

1.1. In order to make this workshop as interactive and engaging as possible, students will be asked to read the articles from the prereading list below:
  • Christensen, C. M., Wang, D., & van Bever, D. (2013). Consulting on the Cusp of Disruption. Harvard Business Review, 1-10.
  • Leinwand, P., & Mainardi, C. (2010). The Coherence Premium. Harvard Business Review, 1-6.
  • Turner, A. N. (1982). Consulting is More Than Giving Advice. Harvard Business Review, 120-128.

1.2. Each student needs to prepare one of the three papers above, prepare a PPT answering key questions and present the results during the first session

1.3. Each student is required to work on a case study and present the results in class

The students shall bring intrinsic motivation to learn more about management consulting and digitalization to the table. In addition, enthusiasm about solving problems and dealing with case studies is highly recommended.
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