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International Management, Group 1

Kurs ID
Art des Kurses
BSc Kurs
FS 2020
Philippa-Luisa Harhoff, Juniorprof. Dr. Priscilla Sarai Kraft, Dr. Steffen Löv
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
The course provides an introduction into the challenges and opportunities associated with the management of an international business. Students will become familiar with the antecedents and processes of going abroad and learn the different ways a global firm can be managed across cultural differences. The course concentrates on the following topics:
  1. Motives of internationalization
  2. Market selection
  3. Entry timing
  4. Entry modes
  5. Managing a global business
  6. Internationalization in family firms and small- and medium-sized enterprises
Date Time
Monday, 20.01.2020 15:30 - 18:45
Monday, 03.02.2020 08:00 - 11:15
Monday, 09.03.2020 13:45 - 15:15
Monday, 06.04.2020 09:00 - 13:00
  • Develop a holistic view of antecedents and processes in firm internationalization
  • Understand the challenges of managing a global business
  • Apply frameworks in a case study and present your results
  • Evaluate strategic options and provide recommendations
see course package
Lectures, classroom discussions, case studies, company visit
Reflection paper (50%)

Case study (50%)

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