International Marketing Management
Kurs ID
MKT503
Art des Kurses
PT MIM LV
Wochenstunden
ECTS
5
Semester
FS 2022
Vortragssprache
Englisch
Vortragende/r
apl. Prof. Dr. Tim Oliver Brexendorf
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
Kursinhalt
- Understanding global markets and their marketing environment
- Assessing global marketing opportunities
- Approaching global markets
- Developing and implementing global marketing strategies
Termine
| Date | Time |
|---|---|
| Thursday, 20.01.2022 | 08:00 - 18:00 |
| Friday, 21.01.2022 | 08:00 - 18:00 |
| Saturday, 19.02.2022 | 08:00 - 18:00 |
| Sunday, 20.02.2022 | 08:00 - 18:00 |
Literatur
Basic textbooks:Cateora, P.R., Meyer, R. B. M. F., Gilly, M. C., & Graham, J. L. et al. (2019). International Marketing. Eighteenth Edition. McGraw-Hill.Green, M.C. and Keegan, W. J. (2020). Global Marketing. Global Edition. Tenth Edition. Pearson Prentice Hall.Further literature on the several subtopics of international marketing management will be provided during the lecture.
Lernmethoden
This course will include lectures supported by practical examples from case studies, guided readings, and videos. Invited speakers from corporate practice will bring expertise in specific fields. Everyone will be expected to play an active and positive role in contributing to class discussions. Everyone enrolled in this course is required to present case study material and other coursework during classes. In addition, you are encouraged to share your own experiences in different countries, cultures, and businesses.
Art der Prüfung
Written work / Presentation / Seminar Papers
Equal to the ECTS-credits allocated for this module:
50% Case study presentation / 50% Take-home exam
Umfang
125