WHU | Logo

International Marketing Management

Kurs ID
Art des Kurses
FS 2022
apl. Prof. Dr. Tim Oliver Brexendorf
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
  • Understanding global markets and their marketing environment
  • Assessing global marketing opportunities
  • Approaching global markets
  • Developing and implementing global marketing strategies
Date Time
Thursday, 20.01.2022 08:00 - 18:00
Friday, 21.01.2022 08:00 - 18:00
Saturday, 19.02.2022 08:00 - 18:00
Sunday, 20.02.2022 08:00 - 18:00
Basic textbooks:Cateora, P.R., Meyer, R. B. M. F., Gilly, M. C., & Graham, J. L. et al. (2019). International Marketing. Eighteenth Edition. McGraw-Hill.Green, M.C. and Keegan, W. J. (2020). Global Marketing. Global Edition. Tenth Edition. Pearson Prentice Hall.Further literature on the several subtopics of international marketing management will be provided during the lecture.
This course will include lectures supported by practical examples from case studies, guided readings, and videos. Invited speakers from corporate practice will bring expertise in specific fields. Everyone will be expected to play an active and positive role in contributing to class discussions. Everyone enrolled in this course is required to present case study material and other coursework during classes. In addition, you are encouraged to share your own experiences in different countries, cultures, and businesses.
Written work / Presentation / Seminar Papers

Equal to the ECTS-credits allocated for this module:

50% Case study presentation / 50% Take-home exam

WHU | Logo