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New Product Development-E-M-

The course deals with activities along the entire new product development (NPD) process from the first idea to market launch. Students will learn about managing different stages of the NPD process and apply their new knowledge in case studies. Apart from the classic knowledge about the NPD process there will be further one or two special topics discussed which mirror actual developments regarding NPD. The course helps to deepen the students' knowledge in NPD and innovation management.
Kurs ID
EAI603
Art des Kurses
MSc Kurs
Wochenstunden
2,5
ECTS
5.0
Semester
FS 2021
Vortragssprache
Englisch
Vortragende/r
Prof. Dr. Dries Faems
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
Date Time
Thursday, 07.01.2021 08:00 - 11:15
Friday, 15.01.2021 08:00 - 11:15
Friday, 22.01.2021 08:00 - 11:15
Monday, 01.02.2021 11:30 - 15:15
Thursday, 04.02.2021 08:00 - 11:15
Friday, 19.02.2021 11:30 - 15:15
Monday, 01.03.2021 09:00 - 11:00
This course aims to provide students an in-depth understanding of the theoretical and practical challenges of New Product Development. During the course, the students will receive advanced insights in particular tensions (i.e. exploration versus exploitation; control versus autonomy; functional versus cross-functional; collaboration versus competition) that firms experience when organizing new product development activities. In addition, based on existing academic literature, particular solutions for these challenges will be presented and discussed.

Students will be challenged to critically reflect on high-level academic research on the topic of new product development. In addition, by means of case assignments, they are encouraged to transform and apply these insights into recommendations that are also relevant for practitioners.

Lecture, case work, group work, in-class presentation
Group assignments: Each group will need to conduct 3 case assignments. Additional information on the assignments will be provided during the first module.

Exam: The exam will be an open book exam. A mock exam will be conducted to train for the final exam

Grading: The case assignments will constitute 40% of the final grade. The individual exam will constitute 50% of the final grade. Class participation will be 10% of the final grade.

150
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