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PTMBA2022_Core A - Economics of Corporate & Competitive Strategy

Markets are a fundamental economic mechanism of allocating scarce resources in an economy. Competition is an important driving force for the efficient allocation of resources. In competitive markets the purchasing prices of goods are determined by the interaction of market supply and market demand. Market supply results from the independent decisions of firms whose managers aim to maximize economic profit by producing and selling the optimal amount of a good at the cost minimizing use of input factors (such as capital and labor). Market demand is the result of the independent decisions of individual consumers who maximize their net benefit from consuming the produced goods. Market power, externalities, informational deficiencies, and strategic behavior of market participants may impair the functioning of markets.
Kurs ID
Art des Kurses
FS 2021
Prof. Dr. Jürgen Weigand
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
This course looks into the logic and consequences of strategic decisions which aim at advancing a firm's market position. We employ analytical methods of Industrial Organization, modern game theory and strategic management theory to answer questions such as: What competitive strategies may firms employ to compete successfully?, How do these strategies affect market outcomes (prices, firm profits, innovation etc.)? More precisely, we examine whether and when market entry will be profitable by identifying the mechanisms of strategic competition to deter or accommodate market entry and expansion of newcomers. A central integrating idea is anticipating the response of other actors in the market environment and recognizing that often a firm's profits depend on the actions of other firms. Finally, we will consider whether certain competitive strategies raise antitrust concerns.

1. Fundamentals
2. Nature of Competition
3. Competitive Strategies and Competition Policy
Date Time
Saturday, 30.01.2021 09:00 - 18:00
Sunday, 31.01.2021 09:00 - 18:00
Sunday, 07.02.2021 09:00 - 18:00
Monday, 22.02.2021 23:50 - 23:55
Course Pack Other material will be uploaded to mywhu.
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