PTMBA2023_Core B - Workshop Cross-Cultural Competency in an International Business Environment

By the end of this session students will have a broader perspective on the concepts of culture as well as their own cultural programming. They will be familiar with current theories and models of culture and cultural dimensions. By transferring theoretical models to real-life scenarios, students will develop strategies and tools to deal with complex business situations in a global work-environment.

No compulsory pre-reading is required. If participants would like to get a deeper insight into the subject the following books can be recommended: Erin Meyer: The Culture MapGeert Hofstede: Cultures and Organisations – Software of the Mind,Fons Trompenaars: Riding the Waves of Culture – Understanding Diversity in Global Business,Fons Trompenaars: Managing People Across Cultures,Milton Bennett: Basic Concepts of Intercultural Communication,Richard D. Lewis: When Cultures Collide – 3rd Edition Leading Across Cultures, Sylvia Schroll-Machl: Doing Business with Germany – Their Perception, Our Perception

This one-day session is a hands-on workshop. Apart from small lecture-units it gives plenty of room for group-discussions as well as individual exchange in break-out groups. Students are invited to reflect on their own cultural background by individual as well as group exercises. Simulations, small film clips and case studies will help to bridge the gap between theoretical framework and business strategies strategies including best practices and lessons learned.

Attendance

No specific prerequisites required

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