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Service Excellence-M-E

Kurs ID
SCM602
Art des Kurses
MSc Kurs
Wochenstunden
2,5
ECTS
5.0
Semester
FS 2023
Vortragssprache
Englisch
Vortragende/r
Prof. Dr. Carl Marcus Wallenburg
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
Services have become the cornerstone of modern economies. This course enables students to understand the key challenges of service companies and design solutions to create truly excellent services and service companies.
Topics covered include:
  • Nature of services and service strategy
  • The role of the customers and the supplier
  • Designing service processes
  • Managing demand
  • Queues and waiting times
  • Logistics Services
Date Time
Wednesday, 11.01.2023 15:30 - 18:45
Monday, 16.01.2023 15:30 - 18:45
Monday, 23.01.2023 15:30 - 18:45
Monday, 30.01.2023 08:00 - 11:15
Wednesday, 08.02.2023 15:30 - 18:45
Wednesday, 15.02.2023 11:30 - 17:00
Different theories from Service and Relationship Management (e.g., TCE, Relational View, Queuing Theory), Walk-through-Analysis
Fitzsimmons J.A., Fitzsimmons M.J., 2013. Service Management: Operations, Strategy, Information Technology, 8th edition (global edition) Chase and Apte (2007), "A history of research in service operations: What's the big idea?", Journal of Operations Management, 25 (2007), 375-386 Shostack, G. L.: "Designing Services that Deliver", Harvard Business Review, Vol. 62, January/February 1984, S. 133 ff Frei 2006. "Breaking the trade-off between efficiency and service". Harvard Business Review. 84(11): 92-101 Norman 2009. "Designing waits that work". MIT Sloan Management Review. 50(4): 23-28
Presentations, group discussions, exercises
Exam, Student Assignments, Presentations
Basic knowledge in Operations Management
150
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