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Sprint2Berlin - E

In this course we apply the Google-Sprint Format to class and to a blocked week of company visits in Berlin.
Kurs ID
EAI502
Art des Kurses
MSc Kurs
Wochenstunden
2,5
ECTS
5
Semester
HS 2023
Vortragssprache
Englisch
Vortragende/r
Prof. Dr. Christoph Hienerth
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
In this course we apply the Google-Sprint Format to class and to the process of developing a novel business idea.

We build teams and business models within the run of the course.

Following the five-day sprint logic, we train the following skills:

1) analyze problems and challenges

2) get an overview of the industry and competitors and start developing the value proposition as well as the customer segment

3) build the business model and the prototype

4) collect customer feedback

5) report and pitch about all components

The result is a real business idea and model that has undergone its first test via customer feedback using a real physical or electronic prototype.

Date Time
Monday, 04.09.2023 11:30 - 15:15
Wednesday, 06.09.2023 11:30 - 15:15
Monday, 11.09.2023 11:30 - 15:15
Wednesday, 13.09.2023 08:00 - 11:15
Monday, 18.09.2023 11:30 - 15:15
Wednesday, 20.09.2023 08:00 - 11:15
Monday, 25.09.2023 11:30 - 15:15
Thursday, 28.09.2023 08:00 - 09:30
Relating to MiE objective 1.1. Students will master the collection and analysis of diverse sets of information relevant for their entrepreneurial endeavors:

Students will have expert knowledge in the exploration phase of developing a business model, involving the aspects of: industry trends, competitive landscape, important customer segments and related pain points as well as identification of customer jobs.

Relating to MiE objective 1.2. Students will be capable of developing promising novel business ideas and business models:

Students will have expert knowledge of current tools and methods in identifying and developing business ideas and models.

Relating to MiE objective 1.3. Students will master the process of evidence-based entrepreneurship (i.e.: defining business hypotheses and empirically validating/rejecting them):

Students can master the process of developing business hypotheses, choosing test settings and validating/rejecting them.

Relating to MiE objective 1.4. Students will be experts in scaling new business (i.e. mastering the operative setup of new business):

Students will have an expert knowledge of important business model metrics related to specific types of business models as well as growth/scaling stages.

Relating to MiE objective 1.5. Students will be experienced in building and maintaining strong teams and partnerships:

Students will have expertise in building a strong startup team and in setting up contacts to the entrepreneurial ecosystem of their respective country of operation.

Mandatory literature:Baehr, Evan and Evan Loomis. 2015. Get Backed. Harvard Business Review Press.Optional literature: Knapp J., Zeratsky J., and Kowitz B. 2016. Sprint. How to solve big problems and test new ideas in just five days, Transworld Publishers, London.Croll A, and Yoskovitz B. 2013. Lean Analytics. Part 2, Chapters 5-20, O’Reilly.Bettencourt, Lance A. and Anthony W. Ulwick 2008. The Customer-Centered Innovation Map. Harvard Business Review, May.Osterwalder, Alexander and Yves Pigneur. 2010. Business Model Generation. Wiley & Sons, New Jersey,USA. Part 1, Canvas (pages 14-56).Free pdf at:http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdfSteve Blank. 2013. Why the Lean Start-Up Changes Everything. Harvard Business Review, May.Blank, Steve and Bob Dorf. 2012. The Startup Owner’s Manual. K&S Ranch Publishing Division. Pescaredo, CA.
Lectures

Class discussions (discussion of current tools and applications of tools)

In class speakers from the startup industry (6-8 speakers)

Group case work (working on a sprint to develop business ideas)

The examination consists of a group exam and an individual part:

Group examination (50%):

Presentation of business idea - pitch.

Grading criteria:

  • Relevance and impact of the business idea
  • Concreteness and potential implementation of the business idea
  • Quality of the content (all important parts considered?)
  • Analytic quality (use of hypotheses, metrics, measures, real data, etc.)
  • Quality/use of prototype
  • Use of current tools and methods
  • Use of hypotheses

Hand in of pitch deck, November 2-4.

Individual contribution (50%):

15% Contribution to Mini-pitch

In early October, all teams will perform a first pitch of core elements of their business model. Each group member is contributing to that pitch. It is evaluated in the following way:

  • Problem/relevance identification
  • Solution/business model identification
  • Use of prototype

Hand in is due when you report your progress.

As the course progresses, individual team members will take over roles for the pitch of their team.

The teams can decide:

  • whether they want to attribute the individual contribution to individual assignments or
  • whether they want to be graded in total, all together with the same grade.

35% Final Paper – Hypothesis(es)

  • 4 pages (1.5 lines / 12 point) + Sources
  • Address major hypothesis of your business idea
  • Provide information on potential tests & outcomes

The overall goal is to learn and apply structured tools and approaches to deliver a great pitch that presents and successfully lands a business idea.

For your pitch deck:

  • Relevance and impact of the business idea
  • Concreteness and potential implementation of the business idea
  • Quality of the content (all important parts considered?)
  • Analytic quality (use of hypotheses, metrics, measures, real data, etc.)
  • Quality/use of prototype
  • Use of current tools and methods
  • Use of hypotheses

For your individual parts:

  • The quality of your individual part as contributing to the overall team performance.
  • The quality, analytics and fit of

Hand in of pitch deck: November 2-4.

Hand in of individual slides at each mini-pitch.

Basic understanding of entrepreneurial tools such as business model canvas, lean startup and metrics related to scaling a business.
150 study hours
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