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UX & UI Design (in cooperation with Le Wagon)

Kurs ID
GEN435
Art des Kurses
BSc Kurs Studium Generale
Wochenstunden
ECTS
1
Semester
HS 2019
Vortragssprache
Englisch
Vortragende/r
Prof. Dr. Ralf Fendel
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
Context

Airbnb changed the way people travel, Netflix changed the way people entertain themselves, Slack changed the way people communicate at work. Why are these services so successful? They identified a strong need and built a great user experience around it.

Learning Objective: build your app's prototype

The UX & UI Design course will enable students to collaborate much more efficiently with designers and developers throughout their career. It guides them through the process of designing a digital product (e.g. a web or mobile application): from understanding a user's pain to drafting a solution and finally building and testing an interactive mock-up. In short, students will learn how to build a product that responds to the needs of the market. They will also become familiar with the usual design workflow for any digital product (user research / wireframe / user tests / mock-up / UX analytics).

Targeted Skills

- Define UX personas and user journeys for the most important tasks of your application.

- Draw user flows to model your user journeys.

- Build an interactive prototype using professional design tools (Figma).

- Run user tests to collect feedback and validate your design Learn the basics of visual identity.

- In-depth understanding of designers' workflow.

- Define UX personas and user journeys for the most important tasks of your application.

- Draw user flows to model your user journeys.

- Build an interactive prototype using professional design tools (Figma).

- Run user tests to collect feedback and validate your design Learn the basics of visual identity.

- In-depth understanding of designers' workflow.

After a kick-off led by the Le Wagon team guiding you through the learning platform and giving you examples of projects, you will then have the opportunity to learn via Le Wagon's own learning infrastructure. You will be able to code in your free time with up-to-date video lectures, quizzes and tutorials.
Your success will be determined on your interactive prototype that you create for your business or project idea.
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