WHU | Logo

Brand Management

I/III: Brand Management Upon successful completion of this course, students II/IV: Marketing Communication Upon successful completion of this course, students should be able to:
Course code
MKT401
Course type
BSc Course
Weekly Hours
2,0
ECTS
3.0
Term
FS 2024
Language
Englisch
Lecturers
apl. Prof. Dr. Tim Oliver Brexendorf
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
1. Relevance and concept of brand management
2. Brand strategy and positioning
3. Planning and implementing brand management programs
4. Brand development
5. Brand evaluation


Date Time
Wednesday, 10.01.2024 15:30 - 18:45
Wednesday, 17.01.2024 15:30 - 18:45
Wednesday, 24.01.2024 15:30 - 18:45
Wednesday, 31.01.2024 11:30 - 15:15
Wednesday, 07.02.2024 15:30 - 18:45
Wednesday, 14.02.2024 15:30 - 18:45
Wednesday, 21.02.2024 09:00 - 10:30
Brand Management
Theoretical perspectives and models of brand management

Keller, K.L. and Swaminathan, V. (2020): Strategic Brand Management, 5th Edition, Pearson.
Lecture, discussions, guest lectures
Written Exam
Grundkenntnisse in Marketing
WHU | Logo