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Business Communication: Theory & Practice

Course code
GEN462, GEN452
Course type
BSc Course General Studies
Weekly Hours
FS 2024
Dr. Steffen Löv
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
In the "Theory"-part we will cover the following topics:
  1. Perception and Reality (Communication Filters)
  2. Communication Models (from Shannon-Weaver to Paul Watzlawik)
  3. Conversation & Interview Techniques (Questions, Feedback, Hints for difficult situations)
  4. Presentation Techniques (Presentations, Speeches)
  5. Business Writing (Formal and Informal Writing, Using tools)
  6. Non-verbal Communication (Body Language, Mimic)

In the "Practice"-part, students will contribute to various scenarios deepening the knowledge gained in the "Theory"-part.

Date Time
Thursday, 21.03.2024 15:30 - 17:00
Friday, 22.03.2024 15:30 - 17:00
Thursday, 28.03.2024 15:30 - 17:00
Friday, 05.04.2024 15:30 - 17:00
Friday, 12.04.2024 15:30 - 17:00
Friday, 19.04.2024 15:30 - 18:45
After successfully completing the course, students shall be able to understand their own communication filters, how different types of communication can be distinguished, and how they can communicate effectively in various situations (not only in the business world).

They will be able to compose meaningful texts and make use of tools which allow an easier writing process.

Guide to Managerial Communication: effective Business Writing and Speaking, Mary Munter, Prentice Hall, 2003 Communicating for Managerial Effectiveness, Phillip G. Clampitt, Sage, 2001Bodily Communication, Michael Argyle, Routlege, 1988
Videos, Online-Sessions, if possible sessions in person
The course is graded as "pass/fail". To pass the course, students have to:

1. Participate in a quiz focused on "Perception & Reality" and "Communication Models"

2. Prepare a presentation/ give a speech and give feedback to other students on their presentations and speeches. (Conversation, Interview, and Presentation Techniques; Non-verbal communication)

3. Compose a short formal text.

4. On request, "act" - either in Session 6 or after their presentation. "Acting" does not involve a big scenery, but conveying a message without the use of speech or writing.

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