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CANCELLED - FTMBA 2021_I/FTMBA 2021_II Cross-Cultural Management I: USA

Course code
Course type
FT MBA Course
Weekly Hours
FS 2021
Prof. Dr. Holger Ernst
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
Specific managerial and cultural aspects that are especially relevant in the US and in a global context and that complement content in the regular WHU MBA curriculum, topics include e.g. Strategic Intellectual Capital Management, The World Economy, Crisis Management, Digital Marketing etc.
  • Develop skills in critical management areas that are relevant in the US and a global context.
  • Understand how to do business in the US context.
  • Understand cultural differences and to learn how to successfully navigate in culturally different environments.
  • Learn and develop global leadership skills.
Face-to-face lecture, case studies, guest speaker, group work and presentations
Case presentations, class participation, finanal written exam
Solid understanding of core business functions (i.e. MBA core curriculum)
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