CANCELLED - FTMBA 2021_I/FTMBA 2021_II Cross-Cultural Management I: USA
Course code
MBA MGMT556
Course type
FT MBA Course
Weekly Hours
3,0
ECTS
1.0
Term
FS 2021
Language
Lecturers
Prof. Dr. Holger Ernst
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
Course content
Specific managerial and cultural aspects that are especially relevant in the US and in a global context and that complement content in the regular WHU MBA curriculum, topics include e.g. Strategic Intellectual Capital Management, The World Economy, Crisis Management, Digital Marketing etc.
Learning outcomes
- Develop skills in critical management areas that are relevant in the US and a global context.
- Understand how to do business in the US context.
- Understand cultural differences and to learn how to successfully navigate in culturally different environments.
- Learn and develop global leadership skills.
Learningmethods
Face-to-face lecture, case studies, guest speaker, group work and presentations
Exam
Case presentations, class participation, finanal written exam
Requirements
Solid understanding of core business functions (i.e. MBA core curriculum)
Total workload
43,5