CMiME:Developing an Entrepreneurial Mindset
Course code
ENTR502
Course type
MSc Course
Weekly Hours
2,5
ECTS
5.0
Term
HS 2019
Language
Englisch
Lecturers
Prof. Dr. Peter Witt
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
Course content
- Entrepreneurs and the entrepreneurial process
- Idea generation and opportunity recognition
- Corporate entrepreneurship and innovation management
- society’s attitudes towards innovations
- Entrepreneurial strategies
- Managing and organizing innovation processes
- Overcoming resistance and creating an innovation culture
- Resource requirements and building a network
- Creating a business plan
- Personnel management in start-ups
- Entrepreneurial finance
- Entrepreneurial marketing
- Growth management
- The harvest
Class dates
| Date | Time |
|---|---|
| Tuesday, 17.09.2019 | 09:00 - 15:15 |
| Wednesday, 18.09.2019 | 09:00 - 15:15 |
| Thursday, 19.09.2019 | 09:00 - 15:15 |
| Friday, 20.09.2019 | 09:00 - 15:15 |
| Saturday, 21.09.2019 | 09:00 - 15:15 |
Literature
Spinelli, Stephen/Adams, Robert (2016): New Venture Creation, Entrepreneurship For The 21st Century, Tenth Edition, Boston.Trott, Paul (2012): Innovation Management and New Product Development, Fifth Edition, Financial Times Prentice Hall, Harlow
Learningmethods
- Lectures
- Case studies
- Real idea and business development
- Pitching
Exam
Written Examination, Presentation/ Seminar Papers, Case Study Work
Total workload
125