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CMiME. Developing an Entrepreneurial Mindset

Course code
ENTR502
Course type
MSc Course
Weekly Hours
2,5
ECTS
5.0
Term
FS 2021
Language
Englisch
Lecturers
Prof. Dr. Peter Witt
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

Outline:

1. Decision making under risk and uncertainty 2. Entrepreneurship and intrapreneurship 3. The entrepreneurial process 4. Opportunity recognition and strategy formulation 5. Resource requirements and building a network 6. Creating a business plan 7. Personnel management in start-ups 8. Entrepreneurial finance 9. Entrepreneurial marketing 10. Growth management and the harvest

The course provides participants with a theoretical background on entrepreneurship and intrapreneurship. It provides participants with practical advice and empirical knowledge to develop their entrepreneurial mindsets. The course discusses how to spot business opportunities, how to evaluate risks, as well as the preparation of business plans. The focus of the analysis lies on the entrepreneurial process and the decisions to be taken at each phase of a start-up’s development. Participants will discuss various real business concepts. They also report on personal experiences and problems with their start-ups.

Date Time
Saturday, 06.02.2021 09:00 - 16:30
Sunday, 07.02.2021 09:00 - 16:30
Saturday, 13.03.2021 09:00 - 16:30
Sunday, 14.03.2021 09:00 - 16:30
Spinelli, Stephen/Adams, Robert (2016): New Venture Creation, Entrepreneurship For The 21st Century, Tenth Edition, Boston.Trott, Paul (2012): Innovation Management and New Product Development, Fifth Edition, Financial Times Prentice Hall, Harlow.
  • The course will combine lectures and discussions. Participants will also have to work on case studies.

Written Examination, Case Study Work

The course grade will be based on the quality of the team work on four case studies (50 %) and a final take-home exam (50 %).

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