CMiME:Operations in eCommerce

PART I: STRATEGY FORMATION TOP-DOWN & BOTTOM-UP

Session 1: Introduction to Operations Strategy

Session 2: Antecedents of Behavior Supporting Bottom-up Operations Strategy Formation

PART II: MANAGING THE FORWARD CHAIN

Session 3: Mixed Model Assembly Line

Session 4: Case Study I: The ‘FENDT VarioTakt’—Revolutionizing Mixed-Model Assembly Line Production

PART III: MANAGING YOUR CUSTOMER BASE

Session 5: Mail Order Optimization at Rhenania Buchversand

Session 6: Proactive Retention Management in Retailing: Identifying, Predicting & Preventing Partial Defection

Session 7: Case Study II: Customer Reactivation Management in the Pharmacy Market: Resource-efficient Implementation of Direct Marketing Campaigns for Long-term Profit Maximization

Session 8: Utilizing the Full Potential of Targeted Marketing – A General Framework for Customized Category Promotions in Retail

PART IV: DEMAND FORECASTING AND IRREVERSEBILITY

Session 9: Promotional Demand Forecasts for Seasonal Products using Machine Learning

Session 10: Case Study III: Canyon Bicycles - Judgmental Demand Forecasting for Direct Sales

Session 11: Analytics for staffing and schedule optimization in systems with load-dependent service times

PART V: MANAGING THE BACKWARD CHAIN

Session 12: Competitive Returns Policies with Salvaging: When Less is More

PART VI: MANAGING MINDLESS SHOPPERS

Session 13: Case Study IV: Voice War: Hey Google vs. Alexa vs. Siri

Session 14: How Smart Salvaging Leads to Competitive Returns Policies: The Misperception of Intuitive Salvaging

PART VII: BEST PRACTICE

Session 15: Outsourcing in E-commerce

In today’s business world, technology increasingly plays a major role in determining a company’s future competitiveness. In this course, we focus on six main topics that are critical for the success of omni-channel players:i) employee engagement and leadership, ii) managing the forward chain, iii) demand forecasting, iv) demand generation, v) managing the backward chain and vi) customer online interaction to curtail mindless shopping.

Students will be able to discuss these approaches with guest speakers from industry and academia