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E-commerce Operations Management

Course code
Course type
MSc Course
Weekly Hours
FS 2020
Prof. Dr. Arnd Huchzermeier
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

Course description

This course provides students with current show cases how leading e-commerce startups and companies advance their operational performance through digitalization.

Target group

Students interested in designing, managing and advancing digitally enabled supply chains.


In today’s business world, technology increasingly plays a major role in determining a company’s future competitiveness. In this course, we focus on six main topics that are critical for the success of omni-channel players: i) employee engagement and leadership, ii) managing the forward chain, iii) demand forecasting, iv) demand generation, v) managing the backward chain and vi) customer online interaction to curtail mindless shopping.

Cases and readings, mostly working papers under review or recently published articles in top managerial or academic journals, provide novel insights into the e-commerce operations of leading European retail, manufacturing or service companies.

Students will be able to discuss these approaches with numerous guest speakers from industry and academia. This is a great way to study in depth hot topics and rigorous methods in an open and knowledge-sharing atmosphere.


Newsvendor Problem, Risk Pooling, Optimization, Heuristics, Competitive Pricing, Machine Learning, Business / Retail Analytics, Design of Experiments.

Date Time
Tuesday, 07.01.2020 08:00 - 11:15
Tuesday, 14.01.2020 08:00 - 11:15
Tuesday, 21.01.2020 08:00 - 11:15
Friday, 31.01.2020 15:30 - 17:00
Tuesday, 04.02.2020 11:30 - 15:15
Wednesday, 05.02.2020 08:00 - 11:15
Tuesday, 11.02.2020 08:00 - 11:15
Tuesday, 18.02.2020 08:00 - 09:30
Thursday, 27.02.2020 13:45 - 15:15
Course package including case studies. Optional:Cachon, Gerard P.; Christian Terwiesch (2019): Matching Supply with Demand: An Introduction to Operations Management, 4th Edition, McGraw HillCachon, Gerard P.; Christian Terwiesch (2019): Operations Management, 2nd Edition, McGraw HillChopra, Sunil; Peter Meindl (2016): Supply Chain Management: Strategy, Planning and Operations, PearsonSchniederjans, Marc J.; Qing Cao; Jason H. Triche (2014): E-commerce Operations Management, Second Edition, World Scientific
(Guest) lectures and case discussions.
Grades are based on four group case assignments (40%), class participation (20%), and an open book, multiple choice exam (40%).
To maximize participants{\uc1\u8217*} learning experience, a sound understanding of Production and Service Operations Management is conducive to this course.
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