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E-commerce Operations Management

Course code
EAI615
Course type
MSc Course
Weekly Hours
2,5
ECTS
5
Term
FS 2019
Language
Englisch
Lecturers
Prof. Dr. Arnd Huchzermeier
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

Course description

This course provides students with current show cases how leading e-commerce startups and companies advance their operational performance through digitalization.

Target group

Students interested in designing, managing and advancing digitally enabled supply chains.

Target

In today’s business world, technology increasingly plays a major role in determining a company’s future competitiveness. In this course, we focus on 4 main topics that are critical for the success of omni-channel players: leadership, forward chain, backward chain and customer interaction. Cases and readings, mostly working papers under review or recently published articles in top managerial or academic journals, provide novel insights into the e-commerce operations of leading European retail, manufacturing or service companies. Students will be able to discuss these approaches with numerous guest speakers from industry and academia.

Theories

Newsvendor Problem, Risk Pooling, Optimization, Heuristics, Competitive Pricing, Machine Learning, Business / Retail Analytics, Design of Experiments.

Date Time
Tuesday, 08.01.2019 08:00 - 11:15
Tuesday, 22.01.2019 08:00 - 11:15
Tuesday, 29.01.2019 08:00 - 11:15
Wednesday, 06.02.2019 08:00 - 11:15
Tuesday, 12.02.2019 08:00 - 11:15
Friday, 15.02.2019 11:30 - 13:00
Thursday, 21.02.2019 09:45 - 11:15
Course package including case studies. Optional: Cachon G.P.; Terwiesch, C. (2018): Matching Supply with Demand: An Introduction to Operations Management, McGraw Hill Chopra, S.; Meindl, P. (2012): Supply Chain Management: Strategy, Planning, and Operations, Pearson
(Guest) lectures and case discussions.
Final exam (60%), group case studies (20%), class participation (20%)
To maximize participants{\uc1\u8217*} learning experience, a sound understanding of Production and Service Operations Management is conducive to this course.
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