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Entrepreneurial Transformation in Corporations

Course code
Course type
BSc Course
Weekly Hours
HS 2021
Juniorprof. Dr. Priscilla Sarai Kraft
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
In increasingly turbulent environments, established firms face risks from disruptive innovations, (new) competitors, and shifting customer needs. Consequently, creating new innovative business opportunities within existing companies becomes imperative for the long-term success and survival of firms.This course aims to provide students an in-depth understanding of the theoretical and practical challenges of entrepreneurial transformation in corporations. During the course, the students will be introduced to several strategies that corporates can use to engage in entrepreneurial transformation. By means of assignments, the students will be challenged to apply this knowledge.
Date Time
Wednesday, 03.11.2021 11:30 - 15:15
Wednesday, 10.11.2021 15:30 - 18:45
Thursday, 11.11.2021 11:30 - 15:15
Tuesday, 23.11.2021 08:00 - 11:15
Thursday, 25.11.2021 15:30 - 18:45
Friday, 03.12.2021 08:00 - 09:30
Tuesday, 07.12.2021 08:00 - 11:15
In-depth knowledge on core strategies (e.g. corporate venturing, alliances, acquisitions) that corporates can apply to realize entrepreneurial transformation

Ability to apply these insights in real life setting to address particular challenges

Module 1: Introduction This module provides an introduction to why companies are forced to become more entrepreneurial than ever, and what prevents them from doing so. In this first session, the different assignments for this course (i.e. individual essay and group assignment) will also be introduced and described.Module 2: Mimicking startups: Stimulating intrapreneurship+ Introduction to Group Assignment 1In this module, we discuss potential structures (i.e. structural and contextual ambidexterity) that companies can use to successfully organize for entrepreneurial transformation.Reading material O’Reilly, C.A. & Tushman, L.T. (2004) The ambidextrous organization. Harvard Business Review, April 2004.Module 3: Investing in startups: Corporate venturing + Group Assignment 2In this module, we focus on how corporates can successfully invest in startups to stimulate entrepreneurial transformation.Reading material Lerner, J. 2013. Corporate Venturing. Harvard Business Review, 91(10): 86-94Module 4: Collaborating with startups: Alliances + Group assignment 3Alliances are primary vehicles for develop new capabilities, identifying new business opportunities and accessing new technologies. In this module, we examine how corporates can successfully engage in collaboration with startups.Reading material Faems, D.; Janssens, M.; Van Looy, B. (2010) Managing the competition cooperation dilemma in R&D alliances: A multiple case-study in the advanced materials industry. Creativity and Innovation Management, 19: 3-22.Module 5: Buying startups: Acquiring+ Group assignment 4In this module, we explore acquisitions of start-ups as growth instruments. Specific topics will include deal sourcing, target selection, deal structuring, valuation, implementation and post-acquisition integration.Reading material Kale, P., Singh, H., and Raman, A.P. 2009. Don’t Integrate Your Acquisitions, Partner with Them. Harvard Business Review, 87(12): 109-115.Module 6: Introduction to individual assignment
Lecture, Cases
Individual assignment(50%), Group project (40%), Class participation (10%)
There are no prerequisites.
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