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Entrepreneurship, Group A

Course code
EAI302
Course type
BSc Course
Weekly Hours
2,0
ECTS
3.0
Term
HS 2019
Language
Englisch
Lecturers
Prof. Dr. Malte Brettel
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

Course objective (overall):- Prepare students to better understand & possibly pursue a career in the field of entrepreneurship

Course objective (theory):
- Teach basics of entrepreneurship in this course
- Lay the foundation for advanced entrepreneurship courses later in studies (e.g. New Venture Creation, Entrepreneurial Marketing & Finance)

Course objective (practice):
- Help students apply new theoretical knowledge to real-life examples
- Have guest speakers share their entrepreneurial experience and expertise with students

Chapter outline:
0.Kick-off
1.Introduction to entrepreneurship
2.From idea to opportunity
3.Effectuation
4.The entrepreneur and his team
5.Market

Date Time
Wednesday, 04.09.2019 09:45 - 11:15
Wednesday, 11.09.2019 11:30 - 15:15
Wednesday, 18.09.2019 11:30 - 15:15
Wednesday, 25.09.2019 11:30 - 15:15
Wednesday, 02.10.2019 11:30 - 15:15
Friday, 25.10.2019 13:00 - 16:00
All relevant topics will be covered in class. Therefore, reading the following books is completely optional. - Timmons, J. and Spinelli, S., New Venture Creation: Entrepreneurship for the 21st Century, 7th Edition (New York: McGraw Hill, 2007)- In German: Grichnik. D., Brettel, M. Koropp, C. und Mauer, R.: Entrepreneurship: Unternehmerisches Denken, Entscheiden und Handeln in innovativen und technologieorientierten Unternehmungen (Schäffer-Poeschel 2010)
Exam: 100%
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