FTMBA 2019_I Price Management
Course code
MBA MKT621 SI, MBA MKT621
Course type
FT MBA Course
Weekly Hours
2,0
Term
FS 2019
Language
Englisch
Lecturers
Prof. Dr. Martin Fassnacht
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
Course content
The course covers the following topics:
- Foundations of price management
- Price strategy
- Pricing analysis
- Price decisions
- Implementation and monitoring
- Innovations in price management
- Industry specific deep dive
Class dates
| Date | Time |
|---|---|
| Monday, 14.01.2019 | 09:00 - 17:00 |
| Wednesday, 23.01.2019 | 09:00 - 17:00 |
| Wednesday, 30.01.2019 | 09:00 - 17:00 |
Learning outcomes
The course enhances six categories of competences:
- factual knowledge(e.g., pricing terminology, characteristics of price management),
- management capacities(e.g., price as powerful marketing instrument),
- global knowledge(e.g., different industries, innovations, consumer insights ),
- teamwork(e.g., case study),
- critical thinking(e.g., class discussions, development of solutions for the case study) and
- practical knowledge(e.g., case study, guest lectures).
Literature
Suggestes readings (not compulsory):[1] Nagle, T.T./Hogan, J.E./Zale, J. (2011): The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, 5th ed., New Jersey: Pearson Education.[2] Simon, H (2015): Confessions of the pricing man: How price affects everything, 1st ed., Copernicus/Springer.Further literature: Will be announced during the lecture.
Exam
50% Exam,
50% Case Study
50% Case Study
Requirements
Basic Marketing Knowledge