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FTMBA 2019_II Workshop Platform Economy: Introduction to modern digital business models

Course code
WS025
Course type
FT MBA Course
Weekly Hours
1,33
Term
FS 2019
Language
Englisch
Lecturers
Hamidreza Hosseini
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
Date Time
Thursday, 13.06.2019 09:00 - 17:00
Friday, 14.06.2019 09:00 - 17:00
Required Pre - Readings: https://mobile.nytimes.com/2017/03/21/magazine/platform-companies-are-becoming-more-powerful-but-what-exactly-do-they-want.html?referer=https://www.google.com/https://hbr.org/2016/04/pipelines-platforms-and-the-new-rules-of-strategyhttps://hbr.org/insight-center/the-platform-economyAdditional Reading Recommendations:Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for YouPlatform Scale: How an emerging business model helps startups build large empires with minimum investmentMatchmakers: The New Economics of Multisided PlatformsThe Startup Owner's Manual: The Step-By-Step Guide for Building a Great CompanyThe Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant TechnologiesLeading Digital: Turning Technology into Business TransformationThe Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)The Innovator's DNA: Mastering the Five Skills of Disruptive InnovatorsJust for your interest: https://innovation.mit.edu/Just for your interest: https://digital.hbs.edu/
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