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FTMBA 2020_I Price Management

Course code
MBA MKT621 SI, MBA MKT621
Course type
FT MBA Course
Weekly Hours
2,0
ECTS
2,0
Term
FS 2020
Language
Englisch
Lecturers
Prof. Dr. Martin Fassnacht
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
The course covers the following topics:
  • Foundations of price management
  • Price strategy
  • Pricing analysis
  • Price decisions
  • Implementation and monitoring
  • Innovations in price management
  • Industry specific deep dive

Date Time
Wednesday, 11.03.2020 09:00 - 17:00
Wednesday, 18.03.2020 09:00 - 17:00
Wednesday, 25.03.2020 09:00 - 17:00
Thursday, 09.04.2020 23:50 - 23:55
The course enhances six categories of competences:
  • factual knowledge(e.g., pricing terminology, characteristics of price management),
  • management capacities(e.g., price as powerful marketing instrument),
  • global knowledge(e.g., different industries, innovations, consumer insights ),
  • teamwork(e.g., case study),
  • critical thinking(e.g., class discussions, development of solutions for the case study) and
  • practical knowledge(e.g., case study, guest lectures).
Suggestes readings (not compulsory):[1] Simon, H./Fassnacht, M. (2019): Price Management: Strategy, Analysis, Decision, Implementation (Englisch), 1st. Edition, Springer. [2] Nagle, T.T./Hogan, J.E./Zale, J. (2011): The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, 5th ed., New Jersey: Pearson Education.Further literature: Will be announced during the lecture.
Guest Lectures (15%), Lecture (70%), Classroom Discussion (15%)

Grading:
50% Case (intended)
50% Take Home Exam
50% Take Home Exam,
50% Case Study (intended)
Basic Marketing Knowledge
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