FTMBA 2020_I WORKSHOP Consulting Management in the Digital Age
1. Contact Information
Prof. Dr. Jürgen Ringbeck
WHU – Otto Beisheim School of Management
40233 Düsseldorf
juergen.ringbeck@whu.edu
2. Course Description
Over the last fifty years, management consulting has not only been
proven as a powerful approach to solve complex non-ordinary business
problems, management consulting has become an often admired global
service industry with global multi-billion $ corporations like McKinsey, BCG,
PwC or Accenture and a long tail of specialized functional and national
players. Indeed, the profession has become a highly attractive working
ground for top students at business schools and beyond.
Management Consulting has by purpose driving innovation of
management principles and tools since its foundation in the early 20th
century. Many famous frameworks and tools of strategic and functional
management have been invented by leading consulting firms (e.g. BCG
matrices, Supply Chain Management). Currently the consulting industry
experiences a new period of flourishing driven by the mega trend of digital
business transformation.
This course gives an introduction into the consulting industry and its core methods and tools. It highlights key frameworks and raises new perspectives of management consulting with a focus on strategy and digital transformation. Students have the chance to try out selected tools in a case study.
3. Preliminary Course Content
Day 1: Wednesday, February 26, 2020
▪Introduction: Management Consulting
▪Deep Dive: Essential Skills – “Strategic Management”
▪ Case Study: “Ryanair – Quo Vadis!”
▪ Case Study: Presentation
▪ Deep Dive: “Digital Transformation – New Services and Business Models Ahead”
Day 2: Wednesday, March 3, 2020
▪ Transfer from Campus Düsseldorf (organized by WHU) to PwC Tower Frankfurt (time will be communicated)
▪ Invited Lunch at PwC
▪ “The Evolution of Management Consulting in the Digital Age” – Olaf Acker, global head of digital services PWC
▪ Introduction to the PwC Experience Center – PwC Creative Director
▪ 2 Breakout Sessions : E.g. Future of Retail & Future of Manufacturing (IIoT) – PwC Strategy& Team and WHU MBA Students
▪ Wrap-up
▪ Transfer to Campus Düsseldorf
4. Deliverables & Assessment
In order to make this workshop as interactive and engaging as possible, students will be asked to read the articles from the prereading list below.
5. Dates and Lectures
• Day 1: Wednesday, 26/02/2020, 09:00 –17:00
• Day 2: Wednesday, 04/03/2020, 09:00 – 21:00 (including transfers)
6. Literature (Selected Reading)
Please make sure that you have read all materials in this list before the start of the course.
Prereading:
• Christensen, C. M., Wang, D., & van Bever, D. (2013). Consulting on the Cusp of Disruption. Harvard Business Review, 1-10.
• Leinwand, P., & Mainardi, C. (2010). The Coherence Premium. Harvard Business Review, 1-6.
• Turner, A. N. (1982). Consulting is More Than Giving Advice. Harvard Business Review, 120-128.
• CBInsights (2019).Killing Strategy: The Disruption Of Management Consulting.
•Wong,Z.(2018).The Eight Essential People Skills for Project Management. Berrett-Koehler Publishers, Inc.
Further reading:
• Bower, M. (1997). Developing Leaders In A Business. McKinsey Quarterly 1997 Number 4.
• CBI Research (5/31/2018) Killing Strategy: The Disruption of Management Consulting. CBI website.
• Dawson, A., Hirt, M., & Scanlan, J. (2016). The Economic Essentials of Digital Strategy. McKinsey Quarterly, 32-44.
• Harvard Business Review. (2012). HBR Guide to Project Management. Boston, Massachusetts: Harvard Business Review Press.
| Date | Time |
|---|---|
| Wednesday, 26.02.2020 | 09:00 - 17:00 |
| Wednesday, 04.03.2020 | 09:00 - 18:00 |
proven as a powerful approach to solve complex non-ordinary business
problems, management consulting has become an often admired global
service industry with global multi-billion $ corporations like McKinsey, BCG,
PwC or Accenture and a long tail of specialized functional and national
players. Indeed, the profession has become a highly attractive working
ground for top students at business schools and beyond.
Management Consulting has by purpose driving innovation of
management principles and tools since its foundation in the early 20th
century. Many famous frameworks and tools of strategic and functional
management have been invented by leading consulting firms (e.g. BCG
matrices, Supply Chain Management). Currently the consulting industry
experiences a new period of flourishing driven by the mega trend of digital
business transformation.
This course gives an introduction into the consulting industry and its core methods and tools. It highlights key frameworks and raises new perspectives of management consulting with a focus on strategy and digital transformation. Students have the chance to try out selected tools in a case study.