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FTMBA 2020_II Workshop Digitalization: Digital Transformation & Digital Business Model

Course code
WS014
Course type
FT MBA Course
Weekly Hours
1,33
ECTS
0
Term
FS 2020
Language
Englisch
Lecturers
Hamidreza Hosseini
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

ABOUT THE INSTRUCTOR

Hamidreza Hosseini has more than 20 years of experience in management consulting, primarily as an executive at various globally active IT/TK Dax-listed Companies, as well as as a founder of various startups. After completing further training at MIT (Platform Economy and agile Digitalization) and at Y Combinator (Market Entry & Traction and Growth Measures), he has been advising companies since 2013 on digital issues. In 2016 he founded ECODYNAMICS GmbH, which combines his focus on the platform economy and digitalization with strategy creation, conception,development, and implementation for measures regarding market entry, traction and growth. In addition, he regularly conducts lectures and workshops (i.e. ShareBW, Bitkom, Online B2B, DLR, Banking Club, Rotary Club, STARTPLATZ, Solution Space, Digihub Cologne, IHK DigitalCologne, T-Gallery and various universities).

Course SCHEDULE

DAY 1:

09:00 – 09:45 Introduction

  • of the attendees
  • of the course
  • of the scope and expectations

09:45 – 10:30 Introduction to (agile) digital transformation & digital business models

  • Current trends
  • Critical success factors
  • Overview of frameworks
  • Experiences & pitfalls
  • Methods of executions

11:00 – 11:45 Introduction to digital transformation & digital business framework – part 1

  • Digital framework
  • Digital strategy as part of corporate strategy
  • Digital quick-wins
  • Digital roadmap

11:45 – 12:30 External Speaker

  • Example of an adaptive digital strategy
  • Experiences and pitfalls
  • Q&A

13:30 – 14:15 How to start & establish digitalization at your company

  • Digital strategy as a part of the corporate strategy
  • Develop a strategy: core elements of the digital strategy
  • Establish a strategy framework
  • Identify quick wins
  • Outline a roadmap & start with the execution
  • Validate & iterate

14:15 – 15:00 Team session

  • Define & finalize a digitalization strategy, roadmap & quick-wins for your company
  • Prepare your presentation for the strategy, roadmap & quick-wins

15:30 – 16:15 Team presentation

  • Digitalization strategy
  • Digitalization roadmap
  • Digitalization quick-wins

16:15 – 17:00 Wrap-up Day 1

  • Wrap-up of the subject matters
  • Q & A

DAY 2:

09:00 – 09:45 Introduction to digital transformation & digital business framework – part 2

  • Introduction to day 2
  • Customer experiences & journey
  • Operational excellence
  • Transform business models
  • Digital capabilities

09:45– 10:30 Team session

  • Define & finalize a digitalization big picture and framework with Customer experiences & journey, Operational excellence and Transform business models and Digital capabilities
  • Prepare your presentation

11:00 – 11:45 Team presentation

  • Customer experiences & journey
  • Operational excellence
  • Transform business models
  • Digital capabilities

11:00 – 12:30 External Speaker

  • Customer centricity & customer journey or Digital Transformation in Germany
  • Examples
  • Q&A

13:30 – 14:15 Introduction to digital transformation & digital business framework – part 2

  • Digital Governance
  • Digital Investment
  • Digital Engagement

14:15 – 15:00 Team session part II

  • Digital Governance
  • Digital Investment
  • Digital Engagement

15:30 – 16:15 Team presentation

  • Customer experiences & journey
  • Operational excellence
  • Transform business models
  • Digital capabilities

16:15 – 17:00 Wrap-up Day 1 and 2

  • Wrap-up day 1
  • Wrap-up day 2
  • Q & A
Date Time
Monday, 06.04.2020 09:00 - 17:00
Tuesday, 07.04.2020 09:00 - 17:00
Required Pre - Readings: https://mobile.nytimes.com/2017/03/21/magazine/platform-companies-are-becoming-more-powerful-but-what-exactly-do-they-want.html?referer=https://www.google.com/https://hbr.org/2016/04/pipelines-platforms-and-the-new-rules-of-strategyhttps://hbr.org/insight-center/the-platform-economyAdditional Reading Recommendations:Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for YouPlatform Scale: How an emerging business model helps startups build large empires with minimum investmentMatchmakers: The New Economics of Multisided PlatformsThe Startup Owner's Manual: The Step-By-Step Guide for Building a Great CompanyThe Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant TechnologiesLeading Digital: Turning Technology into Business TransformationThe Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)The Innovator's DNA: Mastering the Five Skills of Disruptive InnovatorsJust for your interest: https://innovation.mit.edu/Just for your interest: https://digital.hbs.edu/
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