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FTMBA 2021_I Workshop Corporate Innovation: How Innovation and Digital Transformation are Impacting the Way We Work, Hire and Engage with our Customers

This two day course identifies and explores key factors which are essential for corporates to innovate.
Course code
WS015, WS028
Course type
FT MBA Course
Weekly Hours
1,33
ECTS
0
Term
FS 2021
Language
Englisch
Lecturers
Jewell Strong-Sparks
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

10 seats available in class, 20 seats available online only

This two day course identifies and explores key factors which are essential for corporates to innovate.

During the course we will look at various corporate and startup innovation programs, outcomes and identify key factors which have made them successful and/ or fail.

We will explore various Corporate Startup Engagement (CSE) programs, and generate sustainable solutions for long term success. What role does culture (country and work environment) play in cultivating a culture of innovation? Are some corporates at an advantage due to their location as it relates to taken acquisition, digital transformation, and innovation integration? What role does social media play in transforming today's corporate environment? This course is interactive, strategic, and together we will generate solutions for Corporates to innovate as 2020 rapidly approaches us.

Date Time
Tuesday, 02.02.2021 08:45 - 16:00
Wednesday, 03.02.2021 08:45 - 16:00
Will follow later.
Attendance
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