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FTMBA2021_II WORKSHOP Strategy Consulting

The Strategy Consulting Workshop aims to apply theoretical knowledge in practice. We will work with conceptual frameworks and theories from strategy and business building, apply tools and techniques for advising a client, and thereby create a realistic consulting experience as you work in a consultant-like setting for the two days of the workshop. You will be divided into small, self-formed teams for the entire course.
Course code
Course type
FT MBA Course
Weekly Hours
FS 2021
Prof. Dr. Sascha Schmidt
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

The Strategy Consulting Workshop aims to introduce MBA students to the world of strategy consulting through a hands-on consulting experience. We will give a brief and very basic introduction to strategy consulting and look at sports as a growth industry. We will introduce basic conceptual frameworks and theories from strategy consulting to help students structure their work.

Students will form small strategy consulting teams and work on a real-life case study themselves. It deals with highly relevant topics from the sports industry and is jointly conducted with a practice partner. Students will immerse themselves in strategic analyses with the tools and techniques learned in the course. They will receive light support and guidance from McKinsey & Company strategy consultants who are currently pursuing their PhD at WHU. Eventually, the teams will present their findings to the client. The course intends to provide experiential value by creating a consultant-like setting over the course of the workshop. This means that the amount of head-on teaching will be limited and the focus is on working in teams. Apart from the 2 days of class, we expect anadditional individual workload of up to 20 hourswhere students will develop their ideas further through research, analyses, and synthesis of results.

The course is mainly targeted at students that had none or limited exposure with consulting so far. Of course, we also invite students with consulting knowledge or experience, particularly if they are interested in working on a real-world project in the sports industry (please manage expectations with regards to consulting toolkit accordingly, though).

There will be an optional interview training where students can conduct case-interviews to be prepared for recruiting days at consulting firms.

Date Time
Monday, 26.04.2021 09:00 - 17:00
Tuesday, 27.04.2021 09:00 - 17:00
Thursday, 06.05.2021 09:00 - 17:00
Students will learn the basic structure and dynamics of the consulting industry and about the work of a consultant (e.g., key players, consulting focus, ownership structures, career paths).The workshop covers sequential content modules that take students step-by-step through the problem-solving process of strategy consulting firms. Focus is on experiential learning as students put theories and frameworks - which we will briefly discuss in class - into practice.

If desired, students can participated in an optional interview training. Students will learn the different types of interviews at consulting firms and how to perform well in these types of interviews while getting first-hand experience from McKinsey consultants.

To be revealed during the course (as required).
Group Work (80%)
Lecture (10%)
Discussion of Team Results (10%)
Grades are given as pass or fail and are decided based on the combination of in-class participation and assessment of the final group presentation.
Interesse an Strategieberatung und Sport
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