FTMBA2021_II WORKSHOP Strategy Consulting

The Strategy Consulting Workshop aims to introduce MBA students to the world of strategy consulting through a hands-on consulting experience. We will give a brief and very basic introduction to strategy consulting and look at sports as a growth industry. We will introduce basic conceptual frameworks and theories from strategy consulting to help students structure their work.

Students will form small strategy consulting teams and work on a real-life case study themselves. It deals with highly relevant topics from the sports industry and is jointly conducted with a practice partner. Students will immerse themselves in strategic analyses with the tools and techniques learned in the course. They will receive light support and guidance from McKinsey & Company strategy consultants who are currently pursuing their PhD at WHU. Eventually, the teams will present their findings to the client. The course intends to provide experiential value by creating a consultant-like setting over the course of the workshop. This means that the amount of head-on teaching will be limited and the focus is on working in teams. Apart from the 2 days of class, we expect anadditional individual workload of up to 20 hourswhere students will develop their ideas further through research, analyses, and synthesis of results.

The course is mainly targeted at students that had none or limited exposure with consulting so far. Of course, we also invite students with consulting knowledge or experience, particularly if they are interested in working on a real-world project in the sports industry (please manage expectations with regards to consulting toolkit accordingly, though).

There will be an optional interview training where students can conduct case-interviews to be prepared for recruiting days at consulting firms.

If desired, students can participated in an optional interview training. Students will learn the different types of interviews at consulting firms and how to perform well in these types of interviews while getting first-hand experience from McKinsey consultants.