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FTMBA2022_I Workshop Consulting Management in the Digital Age

Over the last fifty years, management consulting has not only been proven as a powerful approach to solve complex non-ordinary business problems, management consulting has become an often admired global service industry with global multi-billion $ corporations like McKinsey, BCG, PwC or Accenture and a long tail of specialized functional and national players. Indeed, the profession has become a highly attractive working ground for top students at business schools and beyond.
Course code
WS019
Course type
FT MBA Course
Weekly Hours
1,33
ECTS
Term
FS 2022
Language
Englisch
Lecturers
Dr. Jürgen Ringbeck
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

Over the last fifty years, management consulting has not only been proven as a powerful approach to solve complex non-ordinary business problems, management consulting has become an often admired global service industry with global multi-billion $ corporations like McKinsey, BCG, PwC or Accenture and a long tail of specialized functional and national players. Indeed, the profession has become a highly attractive working ground for top students at business schools and beyond.

Management Consulting has by purpose driving innovation of management principles and tools since its foundation in the early 20th century. Many famous frameworks and tools of strategic and functional management have been invented by leading consulting firms (e.g. BCG matrices).

As the consulting industry experienced a new period of flourishing driven by the mega trend of digital business transformation during the last couple of years, our course also focuses on the implications of digitalization and – driven by Corona – the emerging “new normal” business environment on practices and standards of management consulting.

This course thus also focuses on the questions: Which are the new key challenges and expectations towards consultancies and consultants in the future? Which topics and capabilities will be relevant? And, how will the industry structure and the day-to-day business look like?

Date Time
Thursday, 10.02.2022 08:45 - 16:00
Friday, 11.02.2022 08:45 - 16:00
This course gives an introduction into the consulting industry and its core methods and tools. It highlights key frameworks and raises new perspectives of management consulting with a focus on strategy and digital transformation. Students have the chance to try out selected tools in a case study.
In order to make this workshop as interactive and engaging as possible, students will be asked to read the articles from the prereading list below: Christensen, C. M., Wang, D., & van Bever, D. (2013). Consulting on the Cusp of Disruption. Harvard Business Review, 1-10.Leinwand, P., & Mainardi, C. (2010). The Coherence Premium. Harvard Business Review, 1-6.Turner, A. N. (1982). Consulting is More Than Giving Advice. Harvard Business Review, 120-128.
Interactive (hybrid) teaching

Case study analysis and presentation

On-side company visit

Guest lecture and discussion

1.1. In order to make this workshop as interactive and engaging as possible, students will be asked to read the articles from the prereading list below:
  • Christensen, C. M., Wang, D., & van Bever, D. (2013). Consulting on the Cusp of Disruption. Harvard Business Review, 1-10.
  • Leinwand, P., & Mainardi, C. (2010). The Coherence Premium. Harvard Business Review, 1-6.
  • Turner, A. N. (1982). Consulting is More Than Giving Advice. Harvard Business Review, 120-128.

1.2. Each student needs to prepare one of the three papers above, prepare a PPT answering key questions and present the results during the first session

1.3. Each student is required to work on a case study and present the results in class

The students shall bring intrinsic motivation to learn more about management consulting and digitalization to the table. In addition, enthusiasm about solving problems and dealing with case studies is highly recommended.
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