FTMBA2024 Applications of Entrepreneurial Tools

Every startup is going through a number of development stages that are crucial for the survival and success. With new approaches, such as the business model canvas and the lean startup method available, development happens faster, more iterative and agile. In this part of the course we look at the methods and tools that are available for startups and the very basic thoughts and requirements that all entrepreneurs should be aware of.

Bettencourt, Lance A. and Anthony W. Ulwick 2008. The Customer-Centered Innovation Map. Harvard Business Review, May.Osterwalder, Alexander and Yves Pigneur. 2010. Business Model Generation. Wiley & Sons, New Jersey,USA. Part 1, Canvas (pages 14-56). Free pdf at: http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdfSteve Blank. 2013. Why the Lean Start-Up Changes Everything. Harvard Business Review, May. Stanford Graduate School of Business Case:“How to Harness Stories in Business”by: Jennifer Aaker; Maile Lesica; Barbara McCarthy; Tina Sharkey; Tamsin Smith(available as free pdf via web search “how to harness stories in business”)Harrison Monarth. 2014. The Irresistible Power of Storytelling as a Strategic Business Tool. Harvard Business Review, March. Optional literature:Blank, Steve and Bob Dorf. 2012. The Startup Owner’s Manual. K&S Ranch Publishing Division. Pescaredo, CA. Croll, Alistair and Benjamin Yoskovitz. 2013. Lean Analytics. Use Data to Build a Better Startup Faster. O’Reilly, Sebastobol, CA.Osterwalder, Alex, Pigneur, Yves, Bernarda, Greg and Alan Smith. 2014. Value Proposition Desgin. Wiley & Sons. Hoboken, New Jersey.

Take Home Exam

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