WHU | Logo

FTMBA2024 Applications of Entrepreneurial Tools

Course code
Course type
FT MBA Course
Weekly Hours
FS 2024
Prof. Dr. Malte Brettel, Prof. Dr. Christoph Hienerth
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
Every startup is going through a number of development stages that are crucial for the survival and success. With new approaches, such as the business model canvas and the lean startup method available, development happens faster, more iterative and agile. In this part of the course we look at the methods and tools that are available for startups and the very basic thoughts and requirements that all entrepreneurs should be aware of.
Date Time
Thursday, 04.04.2024 09:00 - 16:30
Friday, 05.04.2024 09:00 - 12:15
Wednesday, 24.04.2024 09:00 - 16:30
Thursday, 25.04.2024 09:00 - 12:15
Thursday, 16.05.2024 23:50 - 23:55
Learning objectives of this course part are:
  • Knowing and developing cognitive skills to identify business ideas
  • Knowing and applying the business model canvas and related tools
  • Knowing and applying the lean startup method and related tools
  • Knowing and applying tools related to story telling
Bettencourt, Lance A. and Anthony W. Ulwick 2008. The Customer-Centered Innovation Map. Harvard Business Review, May.Osterwalder, Alexander and Yves Pigneur. 2010. Business Model Generation. Wiley & Sons, New Jersey,USA. Part 1, Canvas (pages 14-56). Free pdf at: http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdfSteve Blank. 2013. Why the Lean Start-Up Changes Everything. Harvard Business Review, May. Stanford Graduate School of Business Case:“How to Harness Stories in Business”by: Jennifer Aaker; Maile Lesica; Barbara McCarthy; Tina Sharkey; Tamsin Smith(available as free pdf via web search “how to harness stories in business”)Harrison Monarth. 2014. The Irresistible Power of Storytelling as a Strategic Business Tool. Harvard Business Review, March. Optional literature:Blank, Steve and Bob Dorf. 2012. The Startup Owner’s Manual. K&S Ranch Publishing Division. Pescaredo, CA. Croll, Alistair and Benjamin Yoskovitz. 2013. Lean Analytics. Use Data to Build a Better Startup Faster. O’Reilly, Sebastobol, CA.Osterwalder, Alex, Pigneur, Yves, Bernarda, Greg and Alan Smith. 2014. Value Proposition Desgin. Wiley & Sons. Hoboken, New Jersey.
  • Lectures
  • Breakout session with group work
  • Coaching, individual and group
  • Group presentations
  • Case discussions
Take Home Exam
WHU | Logo