FTMBA2024 Workshop Consulting Management in the New Normal
Over the past fifty years, management consulting has not only proven to be a powerful approach to solving complex, non-everyday business problems, but it has also evolved into an often-admired global service industry, with multi-billion dollar global firms such as McKinsey, BCG, PwC or Accenture, as well as a variety of specialized functional and national players. Indeed, the profession has become an extremely attractive field of work for top students in business schools and beyond. The course begins by providing an introduction to the essential elements of management consulting and its industry structure.
Management consulting has driven innovation in management principles and tools since its inception in the early 20th century. Many famous frameworks and tools of strategic and functional management have been developed by leading consulting firms (e.g. BCG matrices). The course introduces a specific framework (capability-based strategy) and an industry use case (low-cost airlines), allowing students to gain personal experience.
The consulting industry is experiencing a new heyday driven by several megatrends: Technological change, intersecting geopolitical crises, health crisis and climate change. These trends are creating a "new normal" business environment for companies and are currently transforming management consulting.
This course therefore also focuses on the questions: What are the new key challenges and expectations for consulting firms and consultants in the future? What questions will consultants have to answer for their clients? And what will the industry structure and day-to-day business look like?
After an introduction to these "new normal" topics, students will have the opportunity to visit PWC Strategy& in Düsseldorf, receive a first-hand introduction to one of the current key topics and work on a specific case study.
| Date | Time |
|---|---|
| Wednesday, 10.04.2024 | 09:00 - 18:15 |
| Thursday, 11.04.2024 | 09:00 - 18:15 |
Case study analysis and presentation
On-side company visit
Guest lecture and discussion
- Christensen, C. M., Wang, D., & van Bever, D. (2013). Consulting on the Cusp of Disruption. Harvard Business Review, 1-10.
- Leinwand, P., & Mainardi, C. (2010). The Coherence Premium. Harvard Business Review, 1-6.
- Turner, A. N. (1982). Consulting is More Than Giving Advice. Harvard Business Review, 120-128.
1.2. Each student needs to prepare one of the three papers above, prepare a PPT answering key questions and present the results during the first session
1.3. Each student is required to work on a case study and present the results in class