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Heinz-Nixdorf-Lecture: Strategic Intellectual Property Management

Intellectual property (IP; especially patents and trade marks) has become a major driver of competitive advantage in many industries. Students will learn how to manage IP in order to maximize its impact on business performance.
Course code
EAI602
Course type
MSc Course
Weekly Hours
2,5
ECTS
5.0
Term
HS 2020
Language
Englisch
Lecturers
Prof. James Conley, Prof. James Conley
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
  • Strategic aspects of intellectual property management (patents, trade marks and copyrights)

  • Best practices in intellectual property management in various industrial settings (cases and group work)
Date Time
Thursday, 03.12.2020 15:30 - 18:45
Friday, 04.12.2020 11:30 - 15:15
Monday, 07.12.2020 08:00 - 11:15
Tuesday, 08.12.2020 11:30 - 15:15
Wednesday, 09.12.2020 11:30 - 15:15
Thursday, 10.12.2020 11:30 - 17:00
Friday, 11.12.2020 08:00 - 13:00
Multiple managerial theories
To be announced.
Lecture (50 %), Case studies (50 %)
Final Exam (50 %), Case Study (30 %), Class Participation (20 %)
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