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Heinz-Nixdorf-Lecture: Strategic Intellectual Property Management

Intellectual property (IP; especially patents and trade marks) has become a major driver of competitive advantage in many industries. Students will learn how to manage IP in order to maximize its impact on business performance.
Course code
Course type
MSc Course
Weekly Hours
HS 2021
Prof. James Conley, Prof. James Conley
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
This course covers the broad agenda of using intellectual capital for competitive advantage. With globalization, intangible assets such as human capital, intellectual property, brands and relationships have become the dominant proportion of a firm's market value. Yet most firms do a poor job of managing this intellectual capital strategically. This course adopts a "lifecycle" approach to the management of an intangible asset covering the creation of the asset, the codification of the asset in the form of intellectual property (IP), the valuation of the assets, leveraging of some into future markets for growth. Case studies examine management challenges in various industrial settings, such as artificial intelligence (AI), entertainment, finance, pharmaceuticals, consumer electronics, agribusiness, consulting, venture capital, telecommunications, software and other contexts.
Date Time
Thursday, 02.12.2021 11:30 - 15:15
Friday, 03.12.2021 11:30 - 15:15
Monday, 06.12.2021 08:00 - 11:15
Monday, 06.12.2021 17:15 - 18:45
Tuesday, 07.12.2021 09:45 - 15:15
Tuesday, 07.12.2021 19:00 - 20:30
Wednesday, 08.12.2021 11:30 - 17:00
Thursday, 09.12.2021 11:30 - 15:15
Friday, 17.12.2021 14:00 - 15:30
Multiple managerial theories
To be announced.
Lecture (50 %), Case studies (50 %)
Final Exam (50 %), Case Study (30 %), Class Participation (20 %)
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