Heinz-Nixdorf-Lecture: Strategic Intellectual Property Management - (E-M)

This course covers the broad agenda of using intellectual capital for competitive advantage. With globalization, intangible assets such as human capital, intellectual property, brands and relationships have become the dominant proportion of a firm's market value. Yet most firms do a poor job of managing this intellectual capital strategically. This course adopts a "lifecycle" approach to the management of an intangible asset covering the creation of the asset, the codification of the asset in the form of intellectual property (IP), the valuation of the assets, leveraging of some into future markets for growth. Case studies examine management challenges in various industrial settings, such as artificial intelligence (AI), entertainment, finance, pharmaceuticals, consumer electronics, agribusiness, consulting, venture capital, telecommunications, software and other contexts.

Multiple managerial theories

To be announced.

Lecture (50 %), Case studies (50 %)

Final Exam (50 %), Case Study (30 %), Class Participation (20 %)

150