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International Marketing Management

Course code
MKT502
Course type
MSc Course
Weekly Hours
2,5
ECTS
5
Term
HS 2021
Language
Englisch
Lecturers
apl. Prof. Dr. Tim Oliver Brexendorf
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

A Understanding global markets and their marketing environment

B Assessing global marketing opportunities

C Approaching global markets

D Developing and implementing global marketing strategies

Date Time
Thursday, 28.10.2021 11:30 - 17:00
Wednesday, 03.11.2021 11:30 - 17:00
Wednesday, 10.11.2021 11:30 - 17:00
Thursday, 18.11.2021 11:30 - 17:00
Thursday, 18.11.2021 13:45 - 15:15
Thursday, 18.11.2021 13:45 - 15:15
Thursday, 18.11.2021 13:45 - 15:15
Thursday, 18.11.2021 13:45 - 15:15
Thursday, 18.11.2021 13:45 - 15:15
Thursday, 18.11.2021 13:45 - 15:15
Thursday, 18.11.2021 13:45 - 15:15
Thursday, 18.11.2021 13:45 - 15:15
Thursday, 18.11.2021 13:45 - 15:15
Thursday, 18.11.2021 13:45 - 15:15
Thursday, 18.11.2021 13:45 - 15:15
Thursday, 18.11.2021 13:45 - 15:15
Wednesday, 01.12.2021 11:30 - 17:00
Basic literature: Cateora, P.R. et al. (2019), International Marketing. Eighteenth Edition. McGraw Hill.Further literature/articles will be recommended during the course.
  • Lecture/discussions
  • Guest lectures
  • Group work/cases
  • Group presentation
Presentation, assignment
Grundlegende Kenntnisse im Marketing.
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