WHU | Logo

Introduction to Business Administration, Group B

The course imparts knowledge of the subject, the theories, and the central topics of Business Administration. 1. Discipline-specific knowledge and competence - Learn about the context and basic principles within the field of business administration 2. Management-specific skills - Develop a basic economic expertise 3. Global business environment - Discussion of issues in an international context 4. Teamwork and responsible leadership - n/a 5. Critical thinking and problem-solving skills - Evaluate and critically think about problems in different functions of a firm 6. Managerial and entrepreneurial practice - Understand the role of strategy, innovation, and organization for the developement of a firm
Course code
Course type
BSc Course
Weekly Hours
HS 2019
Prof. Dr. Ove Jensen, Prof. Dr. Utz Schäffer
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

Part I. Historical Introduction to Business Administration/Management

I.1 Evolution of the university and the study of business

I.2 The three cores of business administration knowledge

I.3 Evolution of management thought

I.4 Evolution of the firm

I.5 Economic and sociologic theories of the firm

I.6 Philosophy of social science Part

II. Strategic Management Part

III. Operational Management

III.1 Production and Logistics

III.2 Marketing and Sales

Date Time
Tuesday, 03.09.2019 11:30 - 15:15
Tuesday, 10.09.2019 08:00 - 11:15
Monday, 16.09.2019 08:00 - 11:15
Tuesday, 08.10.2019 11:30 - 15:15
Wednesday, 09.10.2019 08:00 - 11:15
Wednesday, 23.10.2019 09:00 - 12:00
Students are enabled to apply the basic terminology, concepts, and theories of business administration.
In addition to the lecture slides, participants are provided with selected articles and book chapters on the learning platform myWHUcourses.
90-minute exam
WHU | Logo