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PTMBA 2019 Workshop Digital Leadership

This two day course identifies and explores key factors which are essential for corporates to innovate.
Course code
Course type
PT MBA Lecture
Weekly Hours
FS 2019
Brigitte Lippmann
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

Digital transformation will continue impacting every sector and industry on earth, lowering entry barriers, drastically increasing transparency, and thus creating new ways for companies to serve customers better, faster, and cheaper than ever before. Those companies that adapt and make disruption work for them, win big; those that don’t, get boiled like frogs.

Similar on the leadership side: those leaders that excel in the digital environment will be the winners, supporting their companies to success. But,... what does it take to be a good leader in the digital age?

This 1-Day interactive workshop will discuss key success behaviors, share tools and methodologies while building on elements learned in earlier classes. Buzz words such as co-creation, collaboration, expectations, virtual leadership and communication will have an expanded meaning to participants. Students also will have the chance to try out their skills during the day and walk out with useful checklists for future reference.

Date Time
Sunday, 27.01.2019 09:15 - 16:45
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