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PTMBA 2022 - Workshop Visualizing Your Idea

Course code
Course type
PT MBA Lecture
Weekly Hours
HS 2020
Prof. Dr. Christoph Hienerth
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

On the first day of the workshop we will work on elementary skills in sketching and visualizing that we need to create representative objects and artifacts as well as people and characters.

On the second day of the workshop we build your visual skills in the business setting: We transfer elementary skills to the business environment in order to be able to develop and explain complex concepts with the common language of visualization. We will furthermore take a look at important visual tools in the business setting that can be learned and easily applied in fields such as idea development, new business development, customer creation and marketing, process management, strategic planning, etc.

We will furthermore take a closer look at visualizing storytelling and developing visual metaphors for managing complex business projects.

Date Time
Saturday, 28.11.2020 09:45 - 17:00
Sunday, 29.11.2020 09:45 - 17:00
The goal of the course is twofold: First, to equip you with very easy and yet impressive visual skills that will set you apart from most other managers in the business world in order to create attention and motivation for your business projects via visuals. Second, you will learn and apply a lot of visual tools and methods specific to the business setting.

No prior readings required. However, for your own readings and notes, here is a list of optional readings:Day 1) Elementary skills in sketching and visualizing:Drawing on the Right Side of the Brain, Betty Edwards (2013)http://www.amazon.de/Drawing-Right-Brain-Betty-Edwards/dp/0285641778/ref=sr_1_2?s=books-intl-de&ie=UTF8&qid=1435498591&sr=1-2&keywords=drawing+on+the+right+side+of+the+brainKeys to Drawing, Bert Dodson (1990)http://www.amazon.de/Keys-Drawing-Bert-Dodson/dp/0891343377/ref=sr_1_7?s=books-intl-de&ie=UTF8&qid=1435498591&sr=1-7&keywords=drawing+on+the+right+side+of+the+brainThe Sketchnote Handbook: The Illustrated Guide to Visual Notetaking (Mike Rohde)http://www.amazon.de/Sketchnote-Handbook-Illustrated-Visual-Notetaking/dp/0321857895/ref=sr_1_2?s=books-intl-de&ie=UTF8&qid=1435498720&sr=1-2&keywords=Sketchnotes2) Visual skills in the business setting:The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, Dan Roam (2012)http://www.amazon.de/Back-Napkin-Solving-Problems-Pictures/dp/9814382248/ref=sr_1_2?s=books-intl-de&ie=UTF8&qid=1435498850&sr=1-2&keywords=the+back+of+the+napkinShow and Tell: How Everybody Can Make Extraordinary Presentations, Dan Roam (2014)http://www.amazon.de/Show-Tell-Everybody-Extraordinary-Presentations/dp/0241004373/ref=pd_sim_14_5?ie=UTF8&refRID=0D11DE2XVXC0ZTD2WKVKVisual Meetings: How Graphics, Sticky Notes and Idea Mapping Can Transform Group Productivity, David Sibbet (2010)http://www.amazon.de/Visual-Meetings-Graphics-Transform-Productivity/dp/0470601787/ref=pd_sim_14_12?ie=UTF8&refRID=0GDN0YDARAWS1C25HXNT
No prior skills required. Just motivation and positive spirit
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