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PTMBA2022 Strategic Management

Course code
MBA MGMT6410 SI, MBA MGMT6410
Course type
PT MBA Lecture
Weekly Hours
2,0
ECTS
2,0
Term
HS 2021
Language
Englisch
Lecturers
Prof. Dr. Jane Le
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

Course Content and Practical Relevance

Strategy underpins every single element of business. It is not just part of doing business successfully, but it also part of communicating business. The tools and vocabulary of strategy are an integral part of business practice. Thus, this class focuses on the foundations of strategy, providing an integrative review of the history of business strategy and introduces a strategy-as-practice view, before moving into strategy analysis and development. In this applied module, we work through some of the core tools strategists use, discuss how these are adapted in practice, and build important strategy skills.

▪ Part One: Understanding the foundations of strategy

1. History of strategy and core strategy theories

2. New age strategy: Strategy-as-practice

▪ Part Two: Conducting analysis using core strategy tools

3. External analysis: Understanding your competitive environment

4. Internal analysis: Understanding your organizational environment

▪ Part Three: Doing strategic planning

5. Strategic planning: The nature of the planning process

6. Strategic options and decisions: Building and evaluating ideas

Date Time
Saturday, 30.10.2021 08:45 - 16:00
Sunday, 31.10.2021 08:45 - 16:00
Saturday, 06.11.2021 08:45 - 16:00
Recommended readings The course primarily draws on articles from business and management journals. While there is no required textbook, those of you wishing to consult a companion guide, may use the following source or any other major strategy textbook:Johnson, G., Whittington, R., Angwin, D., Regnér, P. & Scholes, K. (2017). Exploring Strategy (Text and Cases): 11th edition. London: Pearson.Day 1Porter, M. (1996). What is Strategy? Harvard Business Review, Nov/Dec: 61-78.Whittington, R. (1996). Strategy as practice. Long Range Planning, 29(5), 731-735.Day 2Porter, M. E. (2008). The Five Competitive Forces that Shape Strategy. Harvard Business Review, 86(1): 79-93.Barney, J. B. (1995). Looking inside for competitive advantage. The Academy of Management Executive, 9(4): 49-61.Day 3Balogun, J. (2006). Managing change: Steering a course between intended strategies and unanticipated outcomes. Long Range Planning, 39(1): 29-49.Mintzberg, H. (1994). The fall and rise of strategic planning. Harvard Business Review, 72(1): 107-114.
Interactive lecture

During the duration of this course, we will discuss several case studies and provide you with the opportunity to actively contribute to an interactive class. As the focus is on skill development, classroom teaching will be limited to the introduction of key theoretical concepts necessary for meaningful debate.

Interactive lecture

During the duration of this course, we will discuss several case studies and provide you with the opportunity to actively contribute to an interactive class. As the focus is on skill development, classroom teaching will be limited to the introduction of key theoretical concepts necessary for meaningful debate.

Practice Cases and Class Participation

Your participation grade comprises multiple contributions including but not limited to presentations of practice cases prepared in teams during break-out sessions.

Live Case Study

The course requires you to think critically about key strategy concepts and their relevance in a corporate context. Therefore, a significant portion of your grade will be based on your individual analysis of the live case study.

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