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Seminar: Human Data Elicitation Tools

Course code
MGMT457
Course type
BSc Course
Weekly Hours
2,0
ECTS
6,0
Term
FS 2020
Language
Englisch
Lecturers
Juniorprof. Dr. Victor Frederik Jan van Pelt
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

While technology continues to improve, there are still many questions and tasks that require input from humans. These include tasks such as identifying objects in a photo or video, performing data de-duplication, and transcribing audio recordings. However, we also require humans to cast judgments if we want to learn more about how they think and what their opinions are on certain topics. Both scholarsand practitioners have started to develop and use tools to elicit human data internally or externally from online crowdsourcing marketplaces, such as Amazon Mechanical Turk. In this seminar, I teach you how to use a few of these basic tools for your own research purposes.

This course is particularly useful for students who are interested in eliciting human data for their thesis or using such tools to delegate simple tasks to humans and elicit human input in their later professional careers. The course is composed of three parts. First, we will focus on setting up a simple project to elicit human data. Second, we will use an easy-to-use software package to elicit human data. Lastly, we cover basic tools to analyze and present elicited human data.

Date Time
Tuesday, 04.02.2020 11:30 - 15:15
Tuesday, 10.03.2020 13:45 - 18:45
Thursday, 12.03.2020 13:45 - 18:45
  • Project management: How to set up a project to elicit human data to answer business and academic questions
  • Presenting: Pitchingyour human data elicitation project or idea
  • Software and coding: Using simpleapplicationsto design elicitation procedures
  • Reporting: Reporting about elicited human data
Presentation: 30%

Results Report: 70%

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