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Seminar: Market Dynamics and Industrial Evolution

Course code
Course type
BSc Course
Weekly Hours
FS 2022
Prof. Dr. Christina Günther
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
1) Market analysis:
  • Analysis of market evolution and dynamics, discussion of disruptive changes and their impact on business and companies’ strategies.
  • Application of theory-based approaches to understand and analyze market evolution, disruptions, and product and process innovations.

2) Scientific writing:

  • Development of scientific writing skills to get prepared for the work on your bachelor thesis.
  • Learning to structure the paper, formulate research questions and conduct a literature review.
  • Advancement of skills to write a structured discussion with a practical focus.

3) Real-life case study:

  • Development of a company’s innovation-oriented strategy in a specific market.
  • Elaboration of applicable suggestions to realize the strategy.
  • Discussion of the solution (strategy and the suggestions) with an industry practitioner (representative of a company).
Date Time
Monday, 10.01.2022 11:30 - 15:15
Monday, 14.02.2022 08:00 - 13:00
Monday, 14.02.2022 08:00 - 13:00
Monday, 14.02.2022 08:00 - 13:00
Monday, 14.02.2022 08:00 - 13:00
Content: preparation for work on your bachelor thesis (scientific writing); Business Case (with feedback from practitioner), markets’ transformation (practice-oriented summary of what you have learned during the previous semesters).

Skills: scientific writing / literature review; theory-based (systematic) approach to the analysis of complex business problems; team work on business case, presentation skills.

Will be provided at the beginning of the course.
Lecture, real-life case study with feedback from an industry practitioner, seminar paper with individual feedback from the professor (1-2 times during your work on the seminar paper).
Seminar paper (individual task), team presentation on a real-life case (group work).
Die Teilnahme an allen Terminen ist verpflichtend.
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