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Seminar Market Dynamics: Surviving in Evolving Industries

Course code
ECON417
Course type
BSc Course
Weekly Hours
2,0
ECTS
6.0
Term
FS 2023
Language
Englisch
Lecturers
Prof. Dr. Christina Günther
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
1) Market analysis:
  • Analysis of disruptive and gradual changes in industries and their impact on companies’ strategies.
  • Product and process innovations. Location choice factors.
  • Application of theory-based approaches to understand and analyze market evolution, disruptions, and product and process innovations.

2) Scientific writing:

  • Development of scientific writing skills to get prepared for the work on your bachelor thesis.
  • Learning to structure the paper, formulate research questions and conduct a literature review.
  • Advancement of skills to write a structured discussion with a practical focus.

3) Real-life case study:

  • Development of a company’s innovation-oriented strategy in a specific market.
  • Elaboration of applicable suggestions to realize the strategy.
  • Discussion of the solution (strategy and the suggestions) with an industry practitioner (representative of a company).
Date Time
Thursday, 02.02.2023 11:30 - 15:15
Friday, 10.03.2023 08:00 - 13:00
Friday, 10.03.2023 08:00 - 13:00
Friday, 10.03.2023 08:00 - 13:00
Friday, 10.03.2023 08:00 - 13:00
Content: preparation for work on your bachelor thesis (scientific writing); Business Case (with feedback from practitioners), markets’ transformation (practice-oriented summary of what you have learned during the previous semesters).

Skills: scientific writing / literature review; theory-based (systematic) approach to the analysis of complex business problems; team work on business case, presentation skills.

Will be provided at the beginning of the course.
Lecture, real-life case study with feedback from industry practitioners, individual feedback from the Chair on the seminar paper.
Seminar paper (individual task), team presentation on a real-life case (group work).
Die Teilnahme an allen Terminen ist verpflichtend.
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