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Strategic Management

The course intends to introduce students into the art of strategic thinking, make them familiar with the complexities inherent in strategic issues and with the most important methods of strategic management.
Course code
Course type
BSc Course General Studies
Weekly Hours
HS 2020
Prof. Dr. Bolko von Oetinger
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
The course starts out with an analysis of the historical foundations of strategic management. It deals in detail with strategies for individual business and for multi businesses corporations, including industry analysis, segmentation and analysis of competitive advantage. The course describes strategic change and the strategy process. The final chapter deals with the future of strategy in the context of the evolution of the global capitalistic system.

1. What is strategy?
2. How to think in strategy?
3. How to manage strategy?
4. How to lead in strategy?
5. How to evaluate strategic success?
Date Time
Thursday, 01.10.2020 15:30 - 18:45
Friday, 02.10.2020 08:00 - 11:15
Wednesday, 07.10.2020 15:30 - 18:45
Thursday, 08.10.2020 08:00 - 11:15
Wednesday, 14.10.2020 15:30 - 18:45
Thursday, 15.10.2020 08:00 - 11:15
classic approaches (Clausewitz, Sun tsu), overview over well set methods (positioning; resourve based, proces based, adaptive systems, architecture)
The literature will be available as Syllabus. Optional Readings:Robert M. Grant, Contemporary Strategy Analysis, Malden: Blackwell Publishing, 8th edition 2012.Lawrence Freedman, Strategy. A History, Oxford: Oxford University Press 2013.Steven Johnson, Where Good Ideas Come From, A Natural History of Innovation, London: Allen Lane 2010.
Lecture, Reading Texts, Discussion
Written exam
allgemeine Kenntnisse der BWL
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