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Strategic Management

The course intends to introduce students into the art of strategic thinking, make them familiar with the complexities inherent in strategic issues and with the most important methods of strategic management.
Course code
Course type
BSc Free Elective
Weekly Hours
FS 2021
Prof. Dr. Bolko von Oetinger
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
The lecture consists of three major sections: (1) Strategic Thinking (military, business, new approaches), (2) Strategic Management (management of competitive advantage, change management, strategy process), (3) Strategic Leadership (strategic perspectives, success). The objective of the lecture is to critically question complex strategic problems. In the course, in addition to the knowledge transfer, the application is practiced in case studies with the aim of asking questions to the strategy (what else should one know in this situation in order to make a decision).
Date Time
Wednesday, 03.02.2021 15:30 - 18:45
Thursday, 04.02.2021 08:00 - 11:15
Wednesday, 10.02.2021 15:30 - 18:45
Thursday, 11.02.2021 08:00 - 11:15
Wednesday, 17.02.2021 15:30 - 18:45
Thursday, 18.02.2021 08:00 - 11:15
Thursday, 25.02.2021 13:00 - 14:30
critically question complex strategic problems. Learn to ask questions to the strategy
lecture discussion of reading material
Written exam
allgemeine Kenntnisse der BWL
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