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Strategic Management

The course intends to introduce students into the art of strategic thinking, make them familiar with the complexities inherent in strategic issues and with the most important methods of strategic management.
Course code
Course type
BSc Free Elective
Weekly Hours
HS 2022
Prof. Dr. Bolko von Oetinger
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
The lecture consists of three major sections: (1) Strategic Thinking (military, business, new approaches), (2) Strategic Management (management of competitive advantage, change management, strategy process), (3) Strategic Leadership (leaders, vision, horizons, perspectives, success). The objective of the lecture is to critically question complex strategic issues. In the course, in addition to knowledge transfer, application is practiced in case studies with the aim of asking questions about the strategy (what else should one know in order to make a longstanding decision).
Date Time
Wednesday, 21.09.2022 15:30 - 18:45
Thursday, 22.09.2022 08:00 - 11:15
Wednesday, 28.09.2022 15:30 - 18:45
Thursday, 29.09.2022 08:00 - 11:00
Wednesday, 05.10.2022 15:30 - 18:45
Thursday, 06.10.2022 08:00 - 11:15
critically question complex strategic problems. Learn to ask questions to the strategy
Optional: Robert M-Grant, Contemporary Strategic Analysis, Malden: Blackwell Publishing 10th edition 2015. Older editions are equally useful
lecture discussion of reading material
Written exam
allgemeine Kenntnisse der BWL
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