WHU MBA Future of Marketing Club

The primary focus of FMC is to keep up with the fast-paced developments in the world of marketing, customer experience driven business management and organic topline growth management. The future of these areas is typically defined in the intersection of marketing and strategy departments with agenices & consultancies.

FMC follows the mindset that marketing & strategy are essentially one discipline as both are responsible for a company’s approach towards its customers and competitors. Therefore, we will apply strategic lenses when reviewing key issues concerning strategic marketing and marketing mix, rather than focusing on the tactical or operative level.

Digitalization is one of the key trends which has defined the recent developments of marketing and became an essential building block of the 21st century marketing strategies. Therefore, the role and impact of digital and utilization of the sheer amount of available data within marketing will be one of the focus areas of FMC.

Organized events with external speakers, marketing leaders and professionals to discuss exciting topics and learn from practical experiences.

Hosting of interactive FMC fireside chats to share insights, for example via recommending readings, sharing key-take-aways from exciting books, articles or work experiences from speakers.

Organize talks with alumni who pursued career with a focus on marketing, strategy or digital. FMC will seek exchange with other student clubs to limit overlaps and identify collaboration opportunities.