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Digital Development at WHU

We shape the digital future of business and education. Since the founding of WHU, we have stood for a pioneering approach and the courage to break new ground. With international focus, academic excellence, and cutting-edge technology, we bring research and trends to the forefront of our growth, enriching the learning experience with the best digital tools.
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How WHU Brings Teaching, Research, and Campus Life Into the Digital Space
Programs & Learning Environment Research & Innovation Center & Labs News & Stories

What is Digitalization at WHU?

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Pioneer in AI

The first German business school to introduce ChatGPT Edu campus-wide for study, research, and professional staff.

Symbol drawing of a graduation hat

Modern Learning

State-of-the-art technologies and teaching methods—from virtual reality to data-driven learning.

blue light bulb icon on white background

Student Culture

Students drive innovation—from Idealab! to theses and start-ups.

Research

Centers and labs shape the future of the economy through AI, data science, and digital transformation projects.

Connected Learning and Working

In the Classroom
In the Classroom

Lecture halls are equipped with the latest video capture technology, enabling the recording of lectures and guest speakers, facilitating professional and interactive video conferences, and allowing for the capture of student presentations for later analysis.

A young women with long wavy red hair and dark-rimmed glasses sits in the student lounge working on her laptop.
In Self-Study

WHU's learning platform Moodle provides course material to students that enriches in-class learning with online quizzes and videos. Meanwhile, our library's content is 80% online, comprising more than 50,000 e-books and 64,000 online journals.

In the Office
In the Office

Professionals at WHU can utilize ChatGPT Edu to streamline their daily tasks. Whether it’s automating workflows or providing meeting summaries, using ChatGPT Edu can enhance daily operations by making them faster and more efficient.

Shaping the Future of Education With AI

As the first business school in Germany to integrate OpenAI into our curricula, research, and operations, WHU provides the entire community with unlimited access to ChatGPT Edu. This powerful learning environment equips students with hands-on AI experience. From analyzing data to accelerating research, incorporating ChatGPT Edu prepares them to lead in an AI-powered business landscape.

Learn more about the OpenAI collaboration

Programs & Learning Environment

Transforming Curricula With New Knowledge

As the business world adapts, so do we. To do so, we integrate as many of the latest digital advancements into our courses, from fintech to automated supply chains. Dedicated modules on digital topics complement the primary program curriculum, covering machine learning to coding basics, with guest lecturers enriching our own expert knowledge.

Master in Business Analytics Program

As job opportunities in the data landscape surge, organizations are seeking graduates with strong analytical and management skills. The Master in Business Analytics, built on digital capabilities spanning AI, machine learning, and prescriptive analytics, empowers students to tackle today’s data-intensive challenges and drive meaningful strategic impact.

Learn more about the Master in Business Analytics
Eine Gruppe von Menschen sitzt um einen Tisch herum und arbeitet mit Laptops.

Taking Innovation Into Their Own Hands –
WHU Students Shaping the Future of Digitalization

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IdeaLab!
The IdeaLab! – WHU Founders' Conference is one of the leading conferences for start-ups and entrepreneurship in Europe, organized entirely by 12 WHU students. Taking place annually since 2000, it is known for providing a platform for the exchange of ideas and visions between students, academics, entrepreneurs and VCs. Participants value the high-quality networking opportunities and the significant connections that can be made here, such as the start-up DailyDeal, which received its first funding here and was later sold to Google for more than 100 million dollars.
Learn more about IdeaLab! – WHU Founders' Conference
Business Meets Tech
Business Meets Tech aims to connect the tech and business world on campus through internal education (two accredited tech tracks in Applied Product Development and Applied Data Science and workshops): in particular by organizing a 24-hour hackathon as a pre-event of IdeaLab! (recently attended by 150 students from all over Europe), supporting the digitalization of processes at WHU: e.g., the development of Moodle 2.0, managing VallerLunch, and building a network (connections to top-tier tech universities and monthly events).
Learn more about Business meets Tech - WHU's Tech Initiative
TEDxWHU
TEDxWHU provides a platform for revolutionary, inspiring and creative thinkers. It is designed to stimulate dialog through a TED-like experience. TEDxWHU is an intensive, full-day conference with numerous speakers. Between speeches, the conference offers networking opportunities and a Meet & Eat where participants can engage directly with the speakers.
Learn more about TEDxWHU
WHU Inside Business
WHU Inside Business interviews company executives and top managers on issues relating to digitalization, supply chain management, entrepreneurship, and finance. Since the start of the initiative in 2016, numerous videos on various topics have already been made available by the students, who work closely with WHU professors and the school's video departments.
Learn more about WHU Inside Business
WHU Web3 Technology Club
The WHU Web3 Technology Club explores the technological and economic potential of Web3, taking a deliberate step beyond hype and buzzwords. Given the rapid development of the field, the initiative sees a significant opportunity for Europe to build a competitive tech industry capable of standing alongside leading global players. The club brings together motivated and technically skilled students who aim to shape the future of the Web3 ecosystem and pursue careers in this domain. Its long-term ambition is to foster an innovation-driven environment for Web3 companies in Germany and Europe—one that could have an impact comparable to the role Silicon Valley has played in the broader tech landscape.
Learn more about WHU Web3 Technology Club
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Research & Innovation

A Knowledge Platform for Thought Leaders

Publications from our professors and industry experts address the pressing questions of our time, spanning digitalization and all areas of management. Their research shapes the development of the program curriculums and sparks new discussions within international academic and business communities. Between our research centers, labs, and student theses, this creates a dynamic research environment that bridges academia and practice.

Research for Everyone: Publications and Theses

Journal of Business Ethics
Employees adhere more to unethical instructions from human than AI supervisors - complementing experimental evidence with machine learning
Lanz, L., Briker, R., Gerpott, F. (2024), in Journal of Business Ethics, Vol. 189 (3), pp. 625-646
Issues in Accounting Education
The ChatGPT artificial intelligence chatbot - how well does it answer accounting assessment questions?
Wood, D. A., Achhpilia, M. P., Adams, M. T., Aghazadeh, S., Margolin, M., Schaupp, D., ... et al., (2023), in Issues in Accounting Education, Vol. 38 (4), pp. 81-108
The Economic Journal
Corrupted by algorithms? How AI-generated and human-written advice shape (dis)honesty
Leib, M., Köbis, N. C., Rilke, R., Hagens, M., Irlenbusch, B. (accepted pre-print), in The Economic Journal
European Journal of Operational Research
An algorithm for flexible transshipments with perfect synchronization
Falkenberg, S., Spinler, S., Strauss, A. (accepted pre-print), in European Journal of Operational Research
Journal of Business Ethics
Designing donation incentive contracts for online gig workers
Reggiani, T., Rilke, R. (accepted pre-print), in Journal of Business Ethics
IEEE Transactions on Engineering Management
A framework for a persistent representation of customer knowledge to enhance product development
Vogel, S., Kreimeyer, M., Richter, R., Spinler, S. (accepted pre-print), in IEEE Transactions on Engineering Management
Technology in Society
The impact of the metaverse on e-commerce business models - a delphi-based scenario study
Büchel, H., Spinler, S. (2024), in Technology in Society, Vol. 76
Transportation Science
Introduction to the special issue on machine learning methods and applications in large-scale route planning problems
Winkenbach, M., Spinler, S., Pachon, J., Konduri, K. (2024), in Transportation Science, Vol. 58 (1), p. 1-7
IEEE Transactions on Engineering Management
Optimizing control of waste incineration plants using reinforcement learning and digital twins
Schlappa, M. T., Hegemann, J., Spinler, S. (2024), in IEEE Transactions on Engineering Management, Vol., 71 (9), pp. 3076-3087
INFORMS Transactions on Education
Game-DISASTER: blockchain-enabled token trading game for supply chain management
Wendt, K., Hellwig, D., Babich, V., Huchzermeier, A. (2024), in INFORMS Transactions on Education, Vol. 24 (2), pp. 184-195
Computers in Human Behavior
Me, myself, and I - image concerns and honesty in immersive VR
Litvinova, Y., Rilke, R., Günther, C. (2023), in Computers in Human Behavior, Vol. 149
Journal of Behavioral and Experimental Economics
No influence of simple moral awareness cues on cheating behaviour in an online experiment
Huynh, T. L. D., Stratmann, P., Rilke, R. (2024), in Journal of Behavioral and Experimental Economics, Vol. 108
Journal of Management Studies
Opportunity or threat?
Van Doorn, S., Georgakakis, D., Oehmichen, J., Reimer, M. (2023), in Journal of Management Studies, Vol. 60 (7)
European Journal of Operational Research
Dynamic multi-period vehicle routing with touting
Keskin, M., Branke, J., Deineko, V., Strauss, A. (2023), in European Journal of Operational Research, Vol. 310 (1)
IEEE Transactions on Evolutionary Computation
A novel evolutionary algorithm for energy efficient scheduling in flexible job shops
Ding, J., Dauzère-Pérès, S., Shen, L., Lü, Z. (2023), in IEEE Transactions on Evolutionary Computation, Vol. 27 (5)
Transportation Research Part D: Transport and Environment
Assessing economic, social and ecological impact of parcel-delivery interventions in integrated simulation
Bell, L., Spinler, S., Winkenbach, M., Müller, V. (2023), in Transportation Research Part D: Transport and Environment, Vol. 121
Marketing Letters
The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood
Hattula, J., Herzog, W., Dhar, R. (2023), in Marketing Letters, Vol. 34 (1)
European Journal of Operational Research
Risk management of supply chain disruptions
Berger, N. K. L., Schulze-Schwering, S., Long, E., Spinler, S. (2023), in European Journal of Operational Research, Vol. 304 (3)
Business Horizons
How can family-owned Mittelstand firms use their unique resources to master the age of digitalization?
de Groote, J., Soluk, J., Laue, S.-L., Heck, M., Kammerlander, N. (2023), in Business Horizons, Vol. 66 (1)
Work, Aging and Retirement
Getting ready for the future, is it worth it?
Fasbender, U., Gerpott, F., Dietz, L. (2023), in Work, Aging and Retirement, Vol. 9 (4)
Technological Forecasting & Social Change
The impact of technology on the future of football – a global Delphi study
Beiderbeck, D., Evans, N., Frevel, N., Schmidt, S. (2023), in Technological Forecasting & Social Change, Vol. 187
Journal of Medical Internet Research
Effects of hospital digitization on clinical outcomes and patient satisfaction: nationwide multiple regression analysis across German hospitals
Von Wedel, P., Hagist, C., Liebe, J.-D., Esdar, M., Hübner, U., Pross, C. (2022), Journal of Medical Internet Research, Vol. 24 (11), e40124
Corsten, H. & Roth, S. (eds.), Handbuch Digitalisierung
Elektronische B2C Marktplätze als Vertriebskanal in Deutschland: eine Taxonomie
Köhli, K. C., Fassnacht, M. (2022), in: Corsten, H. & Roth, S. (eds.), Handbuch Digitalisierung, Vahlen, pp. 569-587
Corsten, H. & Roth, S. (eds.), Handbuch Digitalisierung
Strategic aspects of omnichannel business
Schmitz, A.-K., Fassnacht, M., Göring-Lensing-Hebben, K., Fiebig, O. (2022), in: Corsten, H. & Roth, S. (eds.), Handbuch Digitalisierung, Vahlen, pp. 843-856
Digitalisierung und Nachhaltigkeit: Transformation von Geschäftsmodellen und Unternehmenspraxis, Springer Gabler
Digitale Lösungen mit Potenzial: Impulse und Beispiele zur Förderung von nachhaltigem Konsum
Schmitz, A.-K., Platzek, F., Göring-Lensing-Hebben, K. (2022), in: Bodemann, M., Fellner, W., Just, V. (eds.), Digitalisierung und Nachhaltigkeit – Transformation von Geschäftsmodellen und Unternehmenspraxis, Springer Gabler, pp. 189–205
REthinking: Finance
Wer zuletzt lacht ...: die digitale Transformation in Familienunternehmen und deren Finanzfunktion
Rittmann, U., Glaum, M., Von Hirschhausen, G. (2021), REthinking: Finance, Vol. 5, pp. 4-9
Management Science
Do individual investors trade on investment-related internet postings?
Ammann, M., Schaub, N. (2021), Management Science, Vol. 67 (9), pp. 5679-5702.
Proceedings from the 2021 AMA Winter Academic Conference
Demystifying disruption, mystifying management: top executives' private narratives of digital transformation
Jensen, O., Hemker, A., Hering, M. (2021), Proceedings from the 2021 AMA Winter Academic Conference, pp. 200-203.
PLOS ONE
Pricing through health apps generated data - digital dividend as a game changer: discrete choice experiment
Heidel, A., Hagist, C., Schlereth, C. (2021), PLOS ONE, Vol. 16 (7), e0254786.
Finance Transformation in der VUCA-Welt, Erich Schmidt Verlag
Wissenschaft – Digitalisierung und betriebswirtschaftliche Forschung und Lehre
Glaum, M. (2021), in Finance Transformation in der VUCA-Welt, Erich Schmidt Verlag, pp. 76-92.
Technological Forecasting & Social Change
Digital entrepreneurship in developing countries: the role of institutional voids
Soluk, J., Kammerlander, N., Darwin, S. (2021), Technological Forecasting & Social Change, Vol. 170, 120876.
European Journal of Information Systems
Digital transformation in family-owned Mittelstand firms: a dynamic capabilities perspective
Soluk, J., Kammerlander, N. (2021), European Journal of Information Systems, Vol. 30 (6), pp. 676-711.
R&D Management
Exogenous shocks and the adaptive capacity of family firms: exploring behavioral changes and digital technologies in the COVID‐19 pandemic
Soluk, J., Kammerlander, N., De Massis, A. (2021), R&D Management, Vol. 51 (4), pp. 364-380.
Entrepreneurship Theory and Practice
Family influence and digital business model innovation: the enabling role of dynamic capabilities
Soluk, J., Miroshnychenko, I., Kammerlander, N., De Massis, A. (2021), Entrepreneurship Theory and Practice, Vol. 45 (4), pp. 867–905.
International Journal of Entrepreneurial Venturing
Digital due diligence activities and goal setting in equity crowdfunding: exploring the differences between novice and experienced investors
Riar, F., Hienerth, C., Berg Jensen, M. (2021), International Journal of Entrepreneurial Venturing, Vol. 13 (1), pp. 1-26.
Controlling & Management Review: Zeitschrift für Controlling & Management
"Jeder im Unternehmen muss digitale Fähigkeiten haben": Juan Bernabé-Moreno im Dialog mit Utz Schäffer
Schäffer, U., Bernabé-Moreno, J. (2021), Controlling & Management Review: Zeitschrift für Controlling & Management, Vol. 65 (8), pp. 16-21.
Controlling & Management Review: Zeitschrift für Controlling & Management
"So viel Blackbox ist KI eigentlich nicht". Philipp Plank im Dialog mit Utz Schäffer
Schäffer, U., Plank, P. (2021), Controlling & Management Review: Zeitschrift für Controlling & Management, Vol. 65 (2), pp. 18-23.
Springer
21st century sports: how technologies will change sports in the digital age
Schmidt, S. (2020), Springer.
The International Journal of Logistics Management
Digital transformation at logistics service providers: barriers, success factors, and leading practices
Cichosz, M., Wallenburg, C. M., Knemeyer, M. (2020), The International Journal of Logistics Management, Vol. 31 (2), pp. 209-238.
Controlling & Management Review: Zeitschrift für Controlling & Management
"Digitalisierung ist kein Selbstzweck, sie muss sich rechnen": Martin Erfurt und Christian Hasenclever im Dialog mit Utz Schäffer
Schäffer, U., Erfurt, M., Hasenclever, C. (2020), Controlling & Management Review : Zeitschrift für Controlling & Management, Vol. 64 (1), pp. 16-21.
Controlling & Management Review: Zeitschrift für Controlling & Management
"Datenqualität zu sichern, ist kein Spaziergang": Ute Wolf im Dialog mit Utz Schäffer
Schäffer, U., Wolf, U. (2020), Controlling & Management Review : Zeitschrift für Controlling & Management, Vol. 64 (2), pp. 14-19.
Journal of Management Control
Digitalization in management accounting and control
Möller, K., Schäffer, U., Verbeeten, F. (2020), Journal of Management Control, Vol. 31 (1-2), pp. 1-8.
Journal of Business Ethics
Employees adhere more to unethical instructions from human than AI supervisors - complementing experimental evidence with machine learning
Lanz, L., Briker, R., Gerpott, F. (2024), in Journal of Business Ethics, Vol. 189 (3), pp. 625-646
Issues in Accounting Education
The ChatGPT artificial intelligence chatbot - how well does it answer accounting assessment questions?
Wood, D. A., Achhpilia, M. P., Adams, M. T., Aghazadeh, S., Margolin, M., Schaupp, D., ... et al., (2023), in Issues in Accounting Education, Vol. 38 (4), pp. 81-108
The Economic Journal
Corrupted by algorithms? How AI-generated and human-written advice shape (dis)honesty
Leib, M., Köbis, N. C., Rilke, R., Hagens, M., Irlenbusch, B. (accepted pre-print), in The Economic Journal
European Journal of Operational Research
An algorithm for flexible transshipments with perfect synchronization
Falkenberg, S., Spinler, S., Strauss, A. (accepted pre-print), in European Journal of Operational Research
Journal of Business Ethics
Designing donation incentive contracts for online gig workers
Reggiani, T., Rilke, R. (accepted pre-print), in Journal of Business Ethics
IEEE Transactions on Engineering Management
A framework for a persistent representation of customer knowledge to enhance product development
Vogel, S., Kreimeyer, M., Richter, R., Spinler, S. (accepted pre-print), in IEEE Transactions on Engineering Management
Technology in Society
The impact of the metaverse on e-commerce business models - a delphi-based scenario study
Büchel, H., Spinler, S. (2024), in Technology in Society, Vol. 76
Transportation Science
Introduction to the special issue on machine learning methods and applications in large-scale route planning problems
Winkenbach, M., Spinler, S., Pachon, J., Konduri, K. (2024), in Transportation Science, Vol. 58 (1), p. 1-7
IEEE Transactions on Engineering Management
Optimizing control of waste incineration plants using reinforcement learning and digital twins
Schlappa, M. T., Hegemann, J., Spinler, S. (2024), in IEEE Transactions on Engineering Management, Vol., 71 (9), pp. 3076-3087
INFORMS Transactions on Education
Game-DISASTER: blockchain-enabled token trading game for supply chain management
Wendt, K., Hellwig, D., Babich, V., Huchzermeier, A. (2024), in INFORMS Transactions on Education, Vol. 24 (2), pp. 184-195
Computers in Human Behavior
Me, myself, and I - image concerns and honesty in immersive VR
Litvinova, Y., Rilke, R., Günther, C. (2023), in Computers in Human Behavior, Vol. 149
Journal of Behavioral and Experimental Economics
No influence of simple moral awareness cues on cheating behaviour in an online experiment
Huynh, T. L. D., Stratmann, P., Rilke, R. (2024), in Journal of Behavioral and Experimental Economics, Vol. 108
Journal of Management Studies
Opportunity or threat?
Van Doorn, S., Georgakakis, D., Oehmichen, J., Reimer, M. (2023), in Journal of Management Studies, Vol. 60 (7)
European Journal of Operational Research
Dynamic multi-period vehicle routing with touting
Keskin, M., Branke, J., Deineko, V., Strauss, A. (2023), in European Journal of Operational Research, Vol. 310 (1)
IEEE Transactions on Evolutionary Computation
A novel evolutionary algorithm for energy efficient scheduling in flexible job shops
Ding, J., Dauzère-Pérès, S., Shen, L., Lü, Z. (2023), in IEEE Transactions on Evolutionary Computation, Vol. 27 (5)
Transportation Research Part D: Transport and Environment
Assessing economic, social and ecological impact of parcel-delivery interventions in integrated simulation
Bell, L., Spinler, S., Winkenbach, M., Müller, V. (2023), in Transportation Research Part D: Transport and Environment, Vol. 121
Marketing Letters
The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood
Hattula, J., Herzog, W., Dhar, R. (2023), in Marketing Letters, Vol. 34 (1)
European Journal of Operational Research
Risk management of supply chain disruptions
Berger, N. K. L., Schulze-Schwering, S., Long, E., Spinler, S. (2023), in European Journal of Operational Research, Vol. 304 (3)
Business Horizons
How can family-owned Mittelstand firms use their unique resources to master the age of digitalization?
de Groote, J., Soluk, J., Laue, S.-L., Heck, M., Kammerlander, N. (2023), in Business Horizons, Vol. 66 (1)
Work, Aging and Retirement
Getting ready for the future, is it worth it?
Fasbender, U., Gerpott, F., Dietz, L. (2023), in Work, Aging and Retirement, Vol. 9 (4)
Technological Forecasting & Social Change
The impact of technology on the future of football – a global Delphi study
Beiderbeck, D., Evans, N., Frevel, N., Schmidt, S. (2023), in Technological Forecasting & Social Change, Vol. 187
Journal of Medical Internet Research
Effects of hospital digitization on clinical outcomes and patient satisfaction: nationwide multiple regression analysis across German hospitals
Von Wedel, P., Hagist, C., Liebe, J.-D., Esdar, M., Hübner, U., Pross, C. (2022), Journal of Medical Internet Research, Vol. 24 (11), e40124
Corsten, H. & Roth, S. (eds.), Handbuch Digitalisierung
Elektronische B2C Marktplätze als Vertriebskanal in Deutschland: eine Taxonomie
Köhli, K. C., Fassnacht, M. (2022), in: Corsten, H. & Roth, S. (eds.), Handbuch Digitalisierung, Vahlen, pp. 569-587
Corsten, H. & Roth, S. (eds.), Handbuch Digitalisierung
Strategic aspects of omnichannel business
Schmitz, A.-K., Fassnacht, M., Göring-Lensing-Hebben, K., Fiebig, O. (2022), in: Corsten, H. & Roth, S. (eds.), Handbuch Digitalisierung, Vahlen, pp. 843-856
Digitalisierung und Nachhaltigkeit: Transformation von Geschäftsmodellen und Unternehmenspraxis, Springer Gabler
Digitale Lösungen mit Potenzial: Impulse und Beispiele zur Förderung von nachhaltigem Konsum
Schmitz, A.-K., Platzek, F., Göring-Lensing-Hebben, K. (2022), in: Bodemann, M., Fellner, W., Just, V. (eds.), Digitalisierung und Nachhaltigkeit – Transformation von Geschäftsmodellen und Unternehmenspraxis, Springer Gabler, pp. 189–205
REthinking: Finance
Wer zuletzt lacht ...: die digitale Transformation in Familienunternehmen und deren Finanzfunktion
Rittmann, U., Glaum, M., Von Hirschhausen, G. (2021), REthinking: Finance, Vol. 5, pp. 4-9
Management Science
Do individual investors trade on investment-related internet postings?
Ammann, M., Schaub, N. (2021), Management Science, Vol. 67 (9), pp. 5679-5702.
Proceedings from the 2021 AMA Winter Academic Conference
Demystifying disruption, mystifying management: top executives' private narratives of digital transformation
Jensen, O., Hemker, A., Hering, M. (2021), Proceedings from the 2021 AMA Winter Academic Conference, pp. 200-203.
PLOS ONE
Pricing through health apps generated data - digital dividend as a game changer: discrete choice experiment
Heidel, A., Hagist, C., Schlereth, C. (2021), PLOS ONE, Vol. 16 (7), e0254786.
Finance Transformation in der VUCA-Welt, Erich Schmidt Verlag
Wissenschaft – Digitalisierung und betriebswirtschaftliche Forschung und Lehre
Glaum, M. (2021), in Finance Transformation in der VUCA-Welt, Erich Schmidt Verlag, pp. 76-92.
Technological Forecasting & Social Change
Digital entrepreneurship in developing countries: the role of institutional voids
Soluk, J., Kammerlander, N., Darwin, S. (2021), Technological Forecasting & Social Change, Vol. 170, 120876.
European Journal of Information Systems
Digital transformation in family-owned Mittelstand firms: a dynamic capabilities perspective
Soluk, J., Kammerlander, N. (2021), European Journal of Information Systems, Vol. 30 (6), pp. 676-711.
R&D Management
Exogenous shocks and the adaptive capacity of family firms: exploring behavioral changes and digital technologies in the COVID‐19 pandemic
Soluk, J., Kammerlander, N., De Massis, A. (2021), R&D Management, Vol. 51 (4), pp. 364-380.
Entrepreneurship Theory and Practice
Family influence and digital business model innovation: the enabling role of dynamic capabilities
Soluk, J., Miroshnychenko, I., Kammerlander, N., De Massis, A. (2021), Entrepreneurship Theory and Practice, Vol. 45 (4), pp. 867–905.
International Journal of Entrepreneurial Venturing
Digital due diligence activities and goal setting in equity crowdfunding: exploring the differences between novice and experienced investors
Riar, F., Hienerth, C., Berg Jensen, M. (2021), International Journal of Entrepreneurial Venturing, Vol. 13 (1), pp. 1-26.
Controlling & Management Review: Zeitschrift für Controlling & Management
"Jeder im Unternehmen muss digitale Fähigkeiten haben": Juan Bernabé-Moreno im Dialog mit Utz Schäffer
Schäffer, U., Bernabé-Moreno, J. (2021), Controlling & Management Review: Zeitschrift für Controlling & Management, Vol. 65 (8), pp. 16-21.
Controlling & Management Review: Zeitschrift für Controlling & Management
"So viel Blackbox ist KI eigentlich nicht". Philipp Plank im Dialog mit Utz Schäffer
Schäffer, U., Plank, P. (2021), Controlling & Management Review: Zeitschrift für Controlling & Management, Vol. 65 (2), pp. 18-23.
Springer
21st century sports: how technologies will change sports in the digital age
Schmidt, S. (2020), Springer.
The International Journal of Logistics Management
Digital transformation at logistics service providers: barriers, success factors, and leading practices
Cichosz, M., Wallenburg, C. M., Knemeyer, M. (2020), The International Journal of Logistics Management, Vol. 31 (2), pp. 209-238.
Controlling & Management Review: Zeitschrift für Controlling & Management
"Digitalisierung ist kein Selbstzweck, sie muss sich rechnen": Martin Erfurt und Christian Hasenclever im Dialog mit Utz Schäffer
Schäffer, U., Erfurt, M., Hasenclever, C. (2020), Controlling & Management Review : Zeitschrift für Controlling & Management, Vol. 64 (1), pp. 16-21.
Controlling & Management Review: Zeitschrift für Controlling & Management
"Datenqualität zu sichern, ist kein Spaziergang": Ute Wolf im Dialog mit Utz Schäffer
Schäffer, U., Wolf, U. (2020), Controlling & Management Review : Zeitschrift für Controlling & Management, Vol. 64 (2), pp. 14-19.
Journal of Management Control
Digitalization in management accounting and control
Möller, K., Schäffer, U., Verbeeten, F. (2020), Journal of Management Control, Vol. 31 (1-2), pp. 1-8.
Bachelor Theses
  • Digitalization and how it can be measured in Organizations: A Literature Review on Digital Maturity Models
  • Quo vadis EducationTech startups?
  • Digital Twins for Process Performance Management
  • Designing the Stadium of the Future
  • How will the Digital Euro Affect Financial Intermediation?
  • Social Media Sentiment and Stock Returns
  • Large Language Models and Stock Returns
  • Technology-driven Venture Capital (big data decision making)
  • The Unsung Heroes of Tomorrow: The Future of Personal Assistants And The Impact of Artificial Intelligence
  • Consumer Perception of AI-generated Content in Online Marketing
  • Could AI replace human leaders?
  • How AI Impacts Music Production
  • Could AI replace human leaders?
  • How AI Impacts Music Production
  • Ethical Dilemmas in Generative AI
  • Applications of AI in Financial Valuation
  • Innovation Meets AI – Towards a new innovation machine
  • Generative AI in consulting
  • Brands & AI: Personalized Branding
  • AI and European Football Spectators (multiple titles)
  • Automated Decision-Making (Algorithmic fairness, transparency)
  • Smart Parking Systems
  • Algorithm-driven & automated sentiment analysis, forecasts, risk models
  • Dynamic Pricing in E-Commerce
  • Digital Payments Adoption
  • Business model changes in Tech companies depending on CEO profiles
  • Tech-driven venture capital
  • Digital transformation in supermarkets
  • Innovation Meets Artificial Intelligence – Towards A New Innovation Machine
  • AI adoption in family firms
  • Organizational resistance to AI
  • The role of digitization in procurement, supply chain, sustainability
  • How Technology Will Transform Sports Spectatorship
  • Generative AI in consulting & corporate strategies
  • Germany 2025 – Innovation Powerhouse
Master Theses
  • A Beautiful Lie Over the Truth: A Qualitative Exploration of the Venture Capital Fundraising Journey of Female Entrepreneurs (MSc 2024)
  • A Comparative Analysis of Club’s Efforts and Fans’ Preferences for Sustainability Initiatives in German Soccer: A Case Study Example of FC Bayern München (MSc 2024)
  • A Comparative Analysis of the Use of AI versus Human Models’ Images in Content Marketing and its Impact on Consumer Perceptions in the Haircare Industry (MSc 2024)
  • Accountability and Framing in CSR Communication: A Field Experiment in Sustainable Product Marketing (MSc 2025)
  • Achieving Sustainable Success? Multi-Club Portfolio Ownership as Corporate Strategy - A Case Study Analysis at the Example of Red Bull Soccer International (MSc 2022)
  • Acquisitions of European FinTechs by International BigTechs – How BigTechs Approach the European FinTech Market (MSc 2022)
  • Analysis of Insurtech Opportunities and Innovation Potential in the Export Credit Guarantee Industry (MSc 2022)
  • Benefit-As-You-Live Health Insurance Models: Self-selection by design or a promising insurance innovation to strengthen prevention in the German healthcare system? (MSc 2023)
  • Challenges of HealthTech Startups in the German Healthcare Market (MSc 2022)
  • Clustering Techniques: Cross-country and sectoral evidence (MSc 2025)
  • Development of a European market entry strategy for the digital cloakroom solution of Itemdrop (MSc 2025)
  • Die Rolle des digitalen Euro in der Europäischen Zentralbank: Eine umfassende Analyse seiner Auswirkungen und Chancen auf die Umsetzung (MSc 2023)
  • Digital maturity – Exploring measurement, model development and facilitation in empirical studies (MSc 2022)
  • Digital Reorientation of Dr. Wolff: Strategic Exploration of the "eWolff" Unit in Times of Digitalization (MSc 2024)
  • Digitalization in German Hospitals - Impeding Barriers and Solution Approaches (MSc 2022)
  • A novel approach for data-driven customized pricing at low-cost carriers – a concept study at Eurowings (MSc 2022)
  • Algorithm Aversion in Delegated Financial Investment (MSc 2023)
  • Data-driven approach to identifying predictive patterns at a German venture capital fund (MSc 2022)
  • Defect Prediction Models In Operations Management: Bridging Literature And Reality (MSc 2024)
  • Dynamic Connectedness of Prediction Market Forecasts and Industry Returns: A Comparative Analysis of the 2016 and 2020 U.S. Presidential Elections (MSc 2022)
  • Analysis of the Rocket Internet Founder Ecosystem (MSc 2024)
  • Building Bridges in the European Startup Ecosystem The most relevant entrepreneurial networking events, antecedents of event attendance and the influence of founder personality on networking behavior (MSc 2024)
  • Evaluation of the potential of an online platform for hygiene products and baby food at holiday destinations: Business model analysis and demand forecast. (MSc 2024)
  • Investigation of critical success factors for platform solutions and the resulting implementation using the example of Ho’ola (MSc 2023)
  • Who invests in WHU Founders – and why? An Analysis of Venture Capital Investments in the WHU Start-Up Ecosystem (MSc 2022)
  • A study of cryptocurrency regulations and their economic impact (MSc 2025)
  • Crypto Assets in Portfolio Management (MSc 2025)
  • Efficiency of Cryptocurrencies – Will Arbitrage Opportunities Continue? (MSc 2022)
  • How and why to tokenise carbon offsets (MSc 2023)

Center & Labs at WHU: Cutting-Edge Research

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Digital Research Design Lab
The Digital Research Design Lab is fostering innovation and new methodology in the field of research. A group of faculty members joined forces to spearhead, test, and drive the use of new research tools at WHU.
Find out more
Virtual Reality Lab
Supported by the Schneider Foundation, the Lab is used for research purposes and provides an experimental space. The Lab enables the development and administration of VR-based training, the organization of VR meetings, and prolonged studies may help researchers in the field of VR and behavioral economics both methodologically and practically.
Video Lab
Hosted by WHU’s video department, the Video Lab is the creative hub for all digital content and videos. The content produced here serves marketing as well as teaching purposes.
Finance Lab
The WHU Finance Lab offers twelve computers equipped with the latest ‘Eikon’ software, allowing students to process trading simulations with real-time data and analyze stock market data. Work in the lab provides content for future lectures, but also assists research at WHU.
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News & Stories

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WHU and Liberating Education Organization Strengthen AI Expertise in Underserved Regions of the World

WHU and Liberating Education Organization Strengthen AI Expertise in Underserved Regions of the World

WHU supports Liberating Education Organization’s hybrid learning model to develop AI skills in remote regions

 
WHU Becomes First German Business School to Collaborate with OpenAI

WHU Becomes First German Business School to Collaborate with OpenAI

Facing forward: The business school will integrate OpenAI tools and resources into its curricula, research, and administrative processes

 
Campus for Supply Management: How AI Could Change Logistics

WHU Campus for Supply Chain Management: How AI Could Change Logistics

This year’s WHU Campus for Supply Chain Management will take place from February 14 – 15 on the Vallendar campus

 
Start-ups Investment Report

Start-ups Investment Report

Funding rounds, exits, acquisitions, and IPOs of WHU start-ups in Q4 2024

 
WHU Entrepreneurship Center and In Praxi open joint office

WHU Entrepreneurship Center and In Praxi open joint office

TV Mittelrhein reports on the new contact point at Burgplatz in an episode of Campus TV

 
Gruppenfoto mit den Geschäftsführer:innen von Vytal

How Vytal is Revolutionizing the Food Industry

WHU start-up offers a smart and sustainable alternative to single-use food packaging

 
How AI is Changing Corporate Recruiting

How AI is Changing Corporate Recruiting

WHU Professor Fabiola H. Gerpott and alumna Dr. Annika von Mutius published in Harvard Business manager

 
WHU Develops Its First Video Game for Potential New Students

WHU Develops Its First Video Game for Potential New Students

WHU puts prospective students’ entrepreneurial skills to the ultimate test—saving the virtual rainforest

 
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Get in Touch

We look forward to hearing from you.
Eva Kohl
Eva Kohl
Assistant Dean Strategy & Transformation
eva.kohl(at)whu.edu
+49 (0)261 6509 115
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Focus Topics About WHU Programs Faculty & Research
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