Mission, vision, strategy

WHU Mission Statement

WHU - Otto Beisheim School of Management is committed to "Excellence in Management Education" concerning academic programs, research, and corporate connections. Our commitment to excellent programs includes generating first-rate graduates and establishing a life-long learning environment. Our commitment to excellence in research aims at producing high-quality intellectual contributions to both academia and the business world. Regarding corporate connections, our commitment to excellence means that we maintain close ties with the business world and stay in intensive contact with a variety of partners in business and society.

We pursue our mission in particular by:

  • combining academic rigor with practical relevance;
  • attracting and developing high-quality researchers;
  • creating a stimulating, intellectual, and international environment;
  • fostering entrepreneurial thinking and acting;
  • encouraging responsible leadership and teamwork;
  • emphasizing the global dimension of business; and
  • contributing to the society at large.

WHU Vision 2020

"WHU is respected as an excellent player among the top European Business Schools with thought-leading impact on four target groups:
1) researchers, 2) students, 3) managers, and 4) policymakers.
WHU generates knowledge from independent, high-quality research and from close connections between academics and the business community."

WHU Strategy

The Excellence Strategy as of January 2015 continues to be based on WHU’s long-standing vision to be among the top European Business Schools. In order to achieve this vision, the School will focus on the following strategic levers:

  • Quality & sustainable growth: Further increasing the School’s size, while at the same time assuring WHU’s high quality standards;
  • Decentralization: Fostering ownership and entrepreneurial commitment by decentralization in the School’s organization;
  • Digitalization: Allowing continuous improvement of programs and teaching formats, and to increase efficiency in many different areas;
  • Diversity: Fostering internationalization and gender diversity in all stakeholder groups (students, faculty, staff);
  • Executive Education & MBAs: Increasing the number of students in WHU’s Full-Time MBA, Part-Time MBA, Executive MBA, and Executive Education Programs; and
  • Entrepreneurial spirit: Fostering the entrepreneurial spirit and culture of all members of the School.
WHU's Strategy Pentagon
Professor Dr. Markus Rudolf, Dean of WHU
Professor Dr. Markus Rudolf, Dean

"Passion, People and Performance are the cornerstones of our programs. Only by actively advancing entrepreneurial approaches and innovation can we achieve our goal: to educate and train the future leaders of the economy. The ever-present WHU spirit, born of mutual trust, support and respect, endures long after the time spent at the business school."