All our actions at WHU are guided by the notion of excellence in management education. The School of Management has set itself the goal of providing and promoting the highest standards in the core areas of teaching, learning, research, and practice. For us, excellence in teaching means offering courses of study that reflect modern practice in terms of content and methodology and that are international in their outlook. Our key to excellence in teaching is our teaching staff themselves, who are appointed especially for their teaching skills. Research is underpinned by three guiding principles: quality, internationalism, and the practical relevance of teaching and practice. For us, quality means the regular publication of research results in leading national and international business magazines. The regular exchange of information and ideas with internationally renowned schools of management ensures excellence in research both at home and abroad. The School of Management places great emphasis on the practical relevance of its research and guarantees that this research is always conducted completely independently. In this context, our academics work closely together with businesses. Quality in practice has much in common with quality in teaching, particularly as they concern in-depth academic knowledge and understanding of practical relevance.
For these core areas, the School of Management has developed a quality concept that is regularly reviewed by the relevant teams of staff.