Quality management has a long tradition at WHU. As a private business school, it is WHU’s ambition to convince students and prospective students of the outstanding quality of their study programs. Therefore, the current Excellence Strategy focuses on the quality of WHU’s three core competences: academic programs, research, and transfer in the field of general management. In accordance to the high relevance of quality management, the school’s top management and the Quality and Campus Management department centrally control all quality management measures. Nevertheless, the quality standards are borne and lived by all WHU members. Obtained external accreditations and outstanding ranking results proof the success of WHU’s quality management.