Corporate Connections

In 1984 WHU’s founders decided to establish a university based on the principle “from business for business”. This idea of bringing professors and experts from the business world directly into the classroom is very much engrained in our DNA today. WHU is preparing students to take on leadership roles in industry and society. Our outstanding research standards demand practical relevance with outcomes that inspire.

We achieve our ambitious goals through our many and diverse collaborations - by bridging the gap between academic excellence and entrepreneurial practice. In this way everyone wins: WHU carries out research with its finger on the pulse of the corporate world, corporate partners get the cutting-edge scientific expertise they need, and students benefit from up-close contact with the "real world" of management.

Get Connected

Let us know how WHU can help you achieve your goals and become part of a dynamic, innovative network of business professionals. There are many ways to engage and connect to the WHU community:

  • Linking Business and Research
  • Cooperate in Knowledge and Innovation
  • Works towards Sustainable Partnerships

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Companies can also work together with WHU in the field of teaching. As with substantive cooperation in projects, etc., there is a wide range of opportunities here, too.

Participation in individual events

Under this arrangement, speakers from the company deliver lectures that provide students with practical insights while at the same time giving the company an opportunity to familiarize itself with the students. Most of these lectures are now integrated into courses in the various programs.

Collective course design

Here a course is designed through close collaboration between companies and university instructors. Course forms containing real-life cases are particularly well-suited for this. They are characterized by particularly high practical relevance and offer the company an opportunity to establish a close relationship with the students.

Assuming a course

Here a practitioner takes over an entire course, with responsibility for its design, execution, and providing an examination. The engagement usually takes place within the scope of an honorary professorship. The honorary professorship is linked to a long-term cooperation and extensive academic requirements. Among the honorary professors at WHU are Dr. Paul Achleitner (i.a. Chairman of the Board of Deutsche Bank ) and Dr. Edgar Ernst (i.a. President of the German Financial Reporting Enforcement Panel (DPR )).

Developing teaching cases

A large share of the academic training provided at WHU has a case-study orientation. In addition to internationally proven case studies, increased use is made of self-generated cases; these cases are made accessible internationally as well. The respective university instructor generates the case study; the company's task is to furnish the required information. Case studies offer companies an opportunity to become known by students around the world.

  • Company Presentations & Workshops
  • Recruiting Fairs
  • Online CV-database: e-Profiles
  • WHU Job Database

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WHU offers high-quality Executive Education Programs for managers, high-potentials and (senior) executives – all of them representing the leading heads of today and tomorrow: Leading Leading Minds.

WHU's Open Enrollment and Customized Programs enable executives to achieve their professional goals and improve their company’s strategy by giving them deep insights into current global economic developments, by providing practice-oriented knowledge and by offering excellent networking opportunities. Topics: General Management, Advanced Management, Digital Transformation, Sports Business, Strategy, Finance, Leadership.

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  • Sponsor & Donation Opportunities
  • Scholarships
  • Funders & Benefectors
  • WHU Foundation

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Professor Dr.

Serden Ozcan


+49 261 6509 250

How Your Company Can Benefit

There are extra advantages if your company plans to send more than one of their employees to a development program at WHU. To find out more, please get in touch with our MBA Program Director, Gerold Gnau.