The WHU-Campus for Marketing is an annual conference aimed at executives and managers from the consumer goods industry, retailing and the service sector.
The conference provides an exclusive platform for the exchange of opinions, ideas and experiences between science and practice. During the conference there are plenty of opportunities for the participants to interact and get connected.
The 6th WHU-Campus for Marketing with the topic "What do customers really want?" took place on 25th June 2015.